Shulou(Shulou.com)11/24 Report--

January 5, Kuaishou Pan Fashion Annual Festival show opened in Raffles Hotel, clear Water Bay, Hainan. As the first offline annual event of Kuaishou Fashion, this event with the theme of "Fast show, ordinary Shining", 100 fashion creators gathered in Hainan to review the growth and content direction of pan-fashion authors in 2022, and release future content trends and author growth opportunities. At the event, Kuaishou Fashion also joined Jordan, Special step, Flying in the Snow, Yalu, Banana and other brands to bring wonderful catwalk activities to create Kuaishou's pan-fashion year-end carnival.

‎

"even if everyone is an ordinary individual, as long as you export confidently and shine on others, that is a kind of fashion," said Zhang Lanlan, fashion director of Kuaishou. Under the advocacy of Kuaishou's values of equality and universal benefits and true kindness, Kuaishou fashion video not only has a fashion pace shining in the spotlight, but also has an ordinary and simple fashion attitude. Kuaishou Fashion has always been committed to allowing creators at different levels to interpret diverse fashion concepts with different voices, to see more fashion possibilities, and to interpret the real meaning of "elephant invisible, ordinary shining". Looking forward to 2023, Zhang Lanlan said that Kuaishou Fashion hopes to make users in need be satisfied, valuable content to be seen, talented people who take the initiative to be recognized, and customers with good products to be familiar with, so that the creation can be echoed and the operation can be rewarded.

Kuaishou annual award announced 100 creators gathered to create a year-end carnival

‎ in recent years, more and more fashion elements infiltrated into the short video track, fashionistas show their attitude towards fashion in the short video. At the grand ceremony, Kuaishou invited 100 outstanding creators in the field of pan-fashion to the scene to share their memorable creative stories in 2022. A total of 54 high-quality creators won the annual award of Kuaishou Fashion. In terms of groups, @ Doradot still won the "Outstanding Brand of the year" award, and @ landlady's original design won the "Outstanding Brand of the year" award. Suzhou Dayu Digital Culture Technology Group Co., Ltd. won the award of "MCN Organization of the year".

On the personal side, @ time Beauty won the "Fashion person of the year" award, @ Xu Shan won the "most influential Fashion Star official of the year" award, @ Anjiu won the "make-up person of the year" award, @ Yu elder son won the "most influential make-up Star official of the year" award, @ oxidizing Ju, @ Ning Xiaoxue, @ Krypton Gold Research Institute and other 47 quality creators won the "quality Creator of the year" award.

(Kuaishou creator @ Xu Shan)

The contents of dozens of award-winning high-quality creators are both interesting and practical, from humorous and good-looking short videos between parents and children, to elegant frozen age goddesses and makeup evaluators, all showing their own unique fashion attitude with their own unique content. let oneself glow and heat at the same time also continue to influence and enhance the aesthetic concept of more users.

"Fast show" surprise infinite beach catwalk shines with the unique light of ordinary people

‎ "Fashion should not be defined", "Fashion does not need to be deliberately pursued" and "Real Fashion is self". Kuaishou fashionistas all have their own unique understanding of fashion. On the opening show of the event, Kuaishou fashionistas came to the red carpet with their own works and glory, blooming a hundred flowers and showing that everyone in ordinary life is extraordinary with their own makeup and practical actions. You can shine your own light.

(Kuaishou creator @ oxidizing Ju)

From an ignorant little girl to an excellent mother, a woman's life will experience five states and "five seasons of life". Breaking tradition and not being defined is the best attitude expression for fashionable women. As a result, @ Doradoshang, who won Kuaishou's "Outstanding Brand of the year" and @ landlady of "Outstanding Brand of the year", originally designed a grand catwalk with the theme of "five Seasons of Life". The five shows use "happy players", "vibrant girls", "urban girls", "trendsetters" and "independent pioneers" as the themes to represent the colorful five seasons that women have to go through. The form of catwalk reflects the personality and attitude of fast-hand fashionistas.

(the creator of Kuaishou @ Wool Moon and @ call me Xiao (z) son)

In addition to the wonderful display of fashionistas on the catwalk, Jordan, Special step, Flying in the Snow, Kuaishou deep partners such as Yalu and Banana also brought unique model catwalks, showing the latest understanding of fashion trends of various brands with a series of 2023 spring new products, bringing a different style to this catwalk.

The ecological scale of content continues to break through the pan-fashion and become a brand-new consumer gathering place.

In Kuaishou, the pan-fashion field has a huge user base. Data show that in the past year, Kuaishou pan-fashion user data achieved a "double breakthrough". The number of pan-fashion content consumers exceeded 200 million and the number of content views exceeded 10 billion. Creators in the pan-fashion field are also growing and become an important part of Kuaishou's ecology. Among them, the number of creators with more than 100000 fans has increased by 37%. The number of creators with more than 1 million followers has increased by 33%, the proportion of young creators has exceeded 51%, and in the past year or so, the output of high-quality content has increased by 74%, and the jump of millions of people has increased by as much as 70%.

(Zhang Lanlan, fashion director of Kuaishou)

Behind the huge creative group is people's love for fashion and short videos. More and more ordinary people from various industries have become shining stars in Kuaishou, under the guidance of the values of equality, truth and goodness. They share their thinking and attitude towards fashion, and bring the most sincere and practical recommended knowledge for fashion users one by one. It is precisely because of the diverse backgrounds of the creators that we can see a rich and interesting cool life.

For example, Kuaishou creator @ Liujao 1.5 m is a small, changeable elf who has been in Kuaishou for only 10 months and has gained 1.8 million of his fans so far. With the support of hot topics and activity resources of the platform, rich and interesting short video content has been launched, which has been commercialized and has grown into a "king of fashion". Beauty makeup reviewer @ Zhiyu helped his fans avoid lightning and recommend them in Tangshan Mandarin, and has so far gained 1.6 million followers. In addition, creators such as the new generation of dancers @ SSS and good-looking author @ Luo Kejia are all growing rapidly with the strategy and support of the platform, breaking through millions of fans.

(the creator of Kuaishou @ Liujiao 1.50)

Young people with great vitality, interaction and vitality, coupled with the prosperity of creators' ecology and the sustained health of community ecology, today, the content of fashion is being widely accepted and loved by Kuaishou users and creators. and fashion has also become a new consumption gathering place for Kuaishou youth groups.

From "being seen" to "being liked" to "being consumed", Kuaishou is an omni-directional escort all the way. Zhang Lanlan said that in 2023, Kuaishou will be more active and more frequently updated. Creators with better content quality and attach importance to fan voice and active interaction with fans tilt their resources, and launch a "Fashion Shining Program" for beauty makeup, fashion, parent-child and other segments. Come up with a 1 billion traffic budget to achieve the benefits of customers, users, creators and platforms.

Let the fashion of ordinary people walk from the mobile phone screen to the red carpet, give fashionistas more creative motivation, Kuaishou Pan Fashion Annual Festival opened a new year of fashion carnival, but also created a shining moment for ordinary people. And Kuaishou fashion business will also usher in a new voyage here.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.