Shulou(Shulou.com)11/24 Report--

CES, the world's largest consumer electronics show, officially kicked off on January 6, Beijing time. The American Consumer Technology Association (CTA) announced the winners of the CES 2023 Innovation Award. Hisense ULED X reference grade imaging product 110UX won the CES 2023 Innovation Award for its advanced optical system, extraordinary image processing and display technology.

With the industry's highest 5000 + backlight partition and a 2500-inch peak brightness, Hisense UX promotes the brightness, contrast and layering of TV pictures to the extreme, redefining the picture quality standard of high-end LCD TVs and attracting intensive attention from authoritative media in the United States. CNET, the top technology media in the United States, rated Hisense UX as "CES2023 Best TV", saying that Hisense is competing with high-end televisions such as LG's OLED TV and Samsung's eye-catching MicroLED. CNN Underscored added Hisense UX to the "CES 2023 Best list".

It is reported that Hisense TV UX has 8K resolution, which can create an immersive viewing experience. No matter how the viewing environment, content or scene changes, viewers can get more delicate light and shadow control and the best picture quality experience through the industry's first 16-bit light control algorithm and Hisense's self-developed 8K AI image quality chip. In addition to the first-class picture quality technology, 110UX also brings cinema-level sound enjoyment through dual-theater audio design and 3.1.2 channel immersive surround sound.

CNN said that Hisense UX is expected to compete with OLED and QLED TVs, while CNET believes that Hisense is likely to become a strong competitor for LG and Samsung's high-end products. At present, the Hisense UX series has two sizes of 110in and 85in, and the price is 269999 yuan and 55999 yuan respectively.

It is understood that since the launch of the first ULED TV in 2013, Hisense has completed six iterative upgrades of ULED products. In September 2022, through the fusion innovation based on optical system, image processing technology, and display technology, Hisense released a new generation of ULED X display technology platform. Ouyang Zhongcan, academician of the Chinese Academy of Sciences, commented that Hisense ULED X display technology "transcends the picture quality effect of OLED and promotes the LCD TV picture quality to an unprecedented new height". This award is also another major award on the international stage after Hisense ULED X display technology platform won the CES "Global display Technology of the year Gold Award" in 2015 and 2018.

Driven by ULED X reference-grade image products, in the Chinese market, Oviyun's omni-channel monitoring data show that from January to November 2022, the sales volume and sales share of Hisense TVs in the large screen market of 85 inches and above exceeded 30%, leading the second place by more than 5 percentage points, which means that 3 out of every 10 TVs sold are from Hisense. And Hisense in 8000 yuan and above, 10000 yuan and more and other high-end market share also ranks first in the industry.

Innovative technologies such as ULED X reference-grade imaging products and laser TV have also become the key to Hisense's continuous breakthrough in the global high-end market. David Gold, vice president of Hisense International Marketing Company, said at a news conference the day before CES that in the US market, for example, the sales growth of Hisense TV in the size segment above 65 + and 75 + in the past three years far exceeded the industry average, making it the fastest growing brand in the high-end market of Daping.

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