Shulou(Shulou.com)11/24 Report--

On January 6, Beijing time, Leica Cine1, a 4K ultra-short-focus laser TV launched by Hisense and Leica, was exhibited at Hisense Platform at CES in the United States, attracting a lot of attention. It is revealed that Leica Cine1 will be mass-produced in February this year, and more high-end products will be launched to jointly accelerate the application and popularization of ultra-short-focus laser TV in the global market.

"Leica is always looking for new business opportunities and technologies. Once you have seen and experienced laser TV, you will never go back to traditional TV. Laser TV imaging effect is better, more eye protection, power saving, more flexible. Stephan Albrecht, director and general manager of Leica Smart Projection, revealed that they carefully studied the market before deciding to enter the laser TV track.

"we can see through many indicators that laser tv has great potential for growth and development. Sales figures are doubling and tripling. Stephan Albrecht said that Leica and Hisense have been discussing cooperation on laser TV for two years. On July 26 last year, the two sides formally signed a technical cooperation agreement in Munich, Germany, and entered the implementation stage.

"Leica would not have entered the laser TV market without Hisense. Commenting on the reasons for this collaboration, Leica CEO Matthias Harsch said that the laser TV market is growing strongly and Leica sees it as part of its growth strategy. Hisense is a global leader in laser TV industry, with deep technical accumulation in laser TV image processing and intelligent technology, and is an ideal partner for Leica to develop laser TV market. "We can make a lot of contributions to optical design, but Hisense is building the whole platform. This is a technical cooperation and ultimately win-win for both sides. "

Regarding Leica's cooperation with Hisense in the field of laser TV, Dr. Liu Xianrong, general manager and chief scientist of Hisense Laser Display, said: "Leica's pursuit of technology and long-term working methods are very consistent with Hisense's corporate style. Hisense and Leica will continue to consolidate their cooperation by launching more high-end high-definition products. "

According to reports, the laser TV Leica Cine 1 will be put into production in February this year. In 2023, the two sides will also launch other laser TV products, all of which have different characteristics, but are high-end products with the highest quality imaging. In the future, the two parties will carry out in-depth cooperation based on Hisense's leading technological advantages in the field of laser display for many years and Leica's R & D expertise in the field of high-quality optical lenses to jointly accelerate the application and popularization of ultra-short-focus laser TV in the global market.

According to GIR (Global InfoResearch) research, global laser TV revenue is about USD 1296 million in 2021 and is expected to reach USD 10330 million in 2028. Between 2022 and 2028, the industry's compound annual growth rate is 34.5%.

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