Shulou(Shulou.com)11/24 Report--

CES, the world's largest consumer electronics show, officially opened on January 5, local time in the United States. Hisense launched the world's first 8K laser TV, ULED X series TV and other latest display technology, and laser TV Cine 1 jointly developed with Leica has also become the focus of attention; at the same time, Hisense's independent research and development of intelligent living Internet of things platform and VIDAA intelligent TV operating system for overseas markets further explain Hisense's innovative strength as a technology school. Focus on high-end, intelligent, B2C and B2B together, Hisense global layout continues to deepen.

Another breakthrough in high-end super picture quality TV: Hisense UX won the CES 2023 Innovation Award

For more than a decade, ULED TV launched by Hisense has become the representative of high-end super-picture quality TV in the world, not only allowing more users to enjoy the quality of life brought about by scientific and technological innovation, but also the innovation vanguard of CES exhibition.

At a press conference the day before the opening of the CES, Hisense unveiled the ULED X platform, a new generation of display technology, and high-end large-screen products such as 110in UX based on the platform. As a result, Hisense ULED X series TV officially opened a new journey in overseas markets.

Ouyang Zhongcan, academician of the Chinese Academy of Sciences, once commented that Hisense ULED X display technology "promotes the picture quality of LCD TV to an unprecedented new height."

Hisense UX carries the industry's first 8K AI picture quality chip independently developed by Hisense, and has the highest 5000 + backlight partition in the industry, which enhances the brightness and contrast of the picture to the extreme, and has a stable peak brightness of 2500 nits, making the light control finer and the picture more layered.

With its advanced optical system and excellent image processing technology, Hisense ULED 8K TV 110UX won the CES 2023 Innovation Award. This is another major award on the international stage after Hisense ULED won the CES "Global display Technology of the year Gold Award" twice in 2015 and 2018.

Hisense 8K laser TV debuts for the first time, working with Leica to create phenomenal products

Fifteen years ago, Hisense's dream went beyond the limitations of traditional LCD televisions and began the journey of developing a revolutionary product called laser televisions. Today, the advantages of differentiation, such as big screen immersion, true color and healthy eye protection, have made laser TV a "new favorite" of the global elite.

Since 2012, CES has witnessed the technological jump of Hisense Laser TV from monochrome to bicolor to tricolor, from 1080p to 2K to 4K to 8K, as well as the continuous expansion of LTV's global circle of friends.

On this year's CES, Hisense independently developed the world's first 8K laser TV for the first time, which is another breakthrough in the field of laser TV. It uses the ultra-short focus system architecture of variable field of view to design the lens and ultra-high resolution video signal decoding and DMD drive technology, which can perfectly present high-resolution video source, achieve a leap in 8K display technology, and bring delicate and shocking visual feast for consumers.

Hisense and Leica jointly developed Leica laser TV Cine 1 at this exhibition. The unique charm of laser TV in color and display, combined with Leica's classic picture quality adjustment technology, makes this laser electric visual optical lens design and image processing ability to a new level.

Speeding up the layout of overseas Intelligent Market: creating a New Ecology of Smart Home

Intelligence is another key word on Hisense CES. After years of industrial layout, Hisense is an enterprise that rarely owns black electricity, white electricity and kitchen electricity at the same time at home and abroad, completely covers the field of generalized household appliances, and seizes the opportunity for the development of smart home appliances in domestic and foreign markets. speed up the landing of smart family scene layout.

Based on Hisense's independently developed intelligent living Internet of things platform ConnectLife, Hisense intelligent home appliances can achieve real-time interconnection of the whole house, providing consumers with full-scene, full-format, fully intelligent new intelligent life solutions.

Hisense Wisdom Kitchen products create one-stop kitchen solutions for consumers. Hisense intelligent steam oven has a built-in intelligent camera, which can achieve the function of "real-time cooking" and intelligently identify food types. Smart stoves can digitalize and automate the cooking process through Hisense intelligent home appliances App, meeting consumers' yearning for interconnected, convenient, comfortable and intelligent life.

Unlike domestic TV brands going out to sea, Hisense is one of the few Chinese TV brands that has made great efforts to build its own content platform overseas. The VIDAA intelligent TV operating system developed by Hisense has demonstrated its smooth manipulation experience and rich user scenes on this CES.

B2B industry going out to sea is the next important breakthrough in Hisense's internationalization. Hisense conference machines, digital signage and other B2B products demonstrate Hisense's technological breakthroughs in the B2B field. Since the layout of overseas markets in 2017, Hisense businessmen have shown that their products have covered more than 30 countries and regions, and ensured the successful holding of large-scale events such as the G20 Summit.

At present, the globalization process of Hisense and even the growth and development model of Hisense have entered a new stage. Facing the future, Hisense proposes that black and white electricity as the cornerstone business should be user-centered, upgrade globally, high-end, intelligent and scene-oriented, consolidate core competitiveness, and at the same time develop and cultivate the second growth curve of Hisense to achieve sustainable growth of Hisense business.

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