Shulou(Shulou.com)11/24 Report--

On January 6, 2023, Douyu, China's leading "diversified content ecological platform with games as the core", released the "2022 Corporate Social responsibility report" (hereinafter referred to as "the report"). It comprehensively shows Douyu's practice and achievements in ecological governance, forward live broadcast, public welfare, technological innovation, employee care and so on. In the past year, Douyu, adhering to the belief of "doing practical things well and doing good things", continues to practice corporate social responsibility and transmit positive value to the broad masses of users with young people as the core.

According to the report, in 2022, Douyu continued to make efforts in the areas of cracking down on cyber violence, dealing with infringement, cracking down on illegal anchors and accounts, and continued to strengthen the guidance of positive values. In 2022, Douyu intercepted more than 6100 pieces of violation information related to Internet violence, searched and deleted more than 7300 pieces of violation information, and handled nearly 4000 violation accounts. The platform received a total of 54000 infringement reports, effectively handled more than 22000 infringement reports, and punished more than 10,000 anchors and handled more than 200000 violation accounts. While strictly grasping the control of the platform, Douyu continues to output high-quality and positive content. In the whole year, the broadcasting time of positive energy content reached 62000 hours, with nearly 12,000 live shows, while the live broadcast time of pan-knowledge content exceeded 5.2 million hours, an increase of 25% over 2021.

Stick to positive values and "strike with heavy punches" in ecological governance

The third quarter of 2022 financial results show that Douyu mobile quarterly average MAU of 57.1 million, with a large, young and stable user base. Through active content ecological governance, Douyu ensures the diversity and health of live content, guides young people and other user groups to establish correct values, and assumes the main responsibility of the content platform.

In the first half of 2022, Douyu took the initiative to embrace compliance regulation and carried out a series of special actions such as "Qinglang Spring Festival network environment improvement" and "comprehensive rectification of bad live content". During this period, Douyu also launched the "Douyu Security Center" on the platform, regularly issued public announcements of punishment results for violations and announcements and progress of special rectification actions, and carried out compliance education for anchors and users and "national anti-fraud" lectures in the "Fish Pond classroom" module, continuously strengthened the optimization of the platform environment and achieved phased results.

According to the report, in 2022, Douyu intercepted more than 6100 pieces of violation information related to Internet violence, searched and deleted more than 7300 pieces of violation information, dealt with more than 4000 violation accounts, received a total of 54000 infringement reports, and effectively handled 22000 infringement reports. among them, there are 5600 + articles infringing the right to privacy, 5200 + articles infringing the right to information, and 11000 + articles infringing the right to reputation. It punishes more than 10,000 anchors and handles more than 200000 illegal accounts, effectively improving content compliance and creating a clear and healthy platform environment.

While strengthening the ecological governance of the platform, Douyu also puts the active promotion and dissemination of positive values in the same important position as the business development of the platform. According to the report, over the past year, Douyu's positive energy content has been broadcast for 62000 hours, with nearly 12,000 live shows, while pan-knowledge content has been broadcast for more than 5.2 million hours, an increase of 25 per cent over 2021. The above live broadcasts provide users with vivid scenes to learn about professional science popularization, social humanities, charitable public welfare, anti-fraud skills, and so on, such as the "Fish you Peer warm Spring Festival" series of live activities held by Douyu. It shows the "extraordinary heroes" of ordinary positions in different fields, guiding netizens to pay attention to front-line workers and convey their resonance and love for life.

According to the report, by 2022, more than 1000 government agencies and more than 1500 official media have been stationed in Douyu, continuously transmitting positive topics such as knowledge popularization, rural revitalization, and strengthening the country and army, thus contributing to a positive and upward network atmosphere.

In addition, in order to ensure minors' pure and healthy platform experience, Douyu specially set up a "youth model" and established a protection mechanism for minors in the areas of coverage agreement protection, anti-indulgence mechanism, reward restrictions, time control, parental control, and ecological purification, so as to comprehensively protect the physical and mental health of young people.

Actively participate in public welfare undertakings and release the value above business

According to the report, in 2022, Douyu launched more than 10 public welfare projects, covering the areas of caring for the growth of young people, rural revitalization, heritage of non-heritage culture, and protection of biodiversity, and took the initiative to assume corporate social responsibility. it has been widely concerned and praised by all sectors of society.

On the occasion of the arrival of the fifth Chinese Farmers' Harvest Festival, Douyu and the China Youth Daily held a series of public welfare live broadcast activities of the Communist Youth League "Green work on China's Autumn Harvest fruits" to help farmers. During the event, Douyu anchors such as Yu Shuang and Gemini served as "good things recommendation officers" to promote characteristic agricultural and sideline products through live broadcast to promote local industrial development and rural revitalization. Due to the enthusiastic response and far-reaching significance of the event, it was rated as a national demonstration live broadcast of the Communist Youth League's "Green work on China's Autumn Harvest".

With the continuous progress of the "ten-year fishing ban" on the Yangtze River, the Yangtze finless porpoise, known as the "giant panda in the water", has repeatedly appeared on the surface of the Wuhan River. In June last year, Douyu, under the guidance of Wuhan Agricultural and Rural Bureau, joined hands with Wuhan Baiji Conservation Foundation and Huawei to launch a "digital finless porpoise" public welfare program. In the first phase of the project, Douyu designed six different and naive "digital finless porpoises" collections, and distributed 12000 digital finless porpoises online for free to netizens. In the second phase of the project, Douyu anchor Yushen donated 50,000 yuan to adopt a Yangtze finless porpoise named "T21F01".

On World Reading Day 2022, Douyu held a public welfare project of "Fish Reading Program for protecting Seedling". Together with his Shenzhen DYG e-sports team, he jointly contributed 66666 yuan to build the fish reading library of Fasi Primary School in Jiangxia District of Wuhan City. Douyu's commonweal team invited a professional design team to design a spacious and bright library layout, donated a whole new set of bookshelves, desks and chairs, and carefully selected 2000 high-quality books. including classics, humanities and social sciences, fairy tales and other categories, to create a "warm" library for children, conveying Douyu's tender concern for the growth of young people.

Attach importance to platform scientific and technological innovation and create an employee-friendly employer brand

In the third quarter of 2022, Douyu and Tencent Cloud platform jointly created a "cloud game-watching" scenario model based on cloud game technology. This technology constructs an e-sports event venue with the combination of reality and reality, which can realize the 3D special effects of "ten thousand people on the same screen" and gift reward in the studio, which greatly improves the interactive attribute of the content. In addition, Douyu launched super-resolution enhancement technology in conjunction with NVIDIA and OBS, which has completed a great-leap-forward improvement of live video quality. Douyu's continuous investment in technology research and development also continues to lead the innovative development of the live broadcast industry.

According to the report, by 2022, Douyu had applied for a total of 3555 patents, of which 2895 had applied for inventions and 1757 had been granted inventions. In the list of "2022 invention patents of private enterprises" published by the all-China Federation of Industry and Commerce, Douyu ranked 28th in the country, ranking first among private enterprises in Hubei Province. In addition, Douyu also won awards such as "National intellectual property demonstration Enterprise", "National intellectual property advantage Enterprise" and "Hubei intellectual property demonstration Construction Enterprise".

As a leading private enterprise, Douyu is committed to creating an open workplace environment, attaching importance to employees' work happiness, and building an "employee-friendly" employer brand. According to the report, the average age of Douyu's employees is 28, and the number of female employees accounts for more than 40%. Douyu is concerned about the rejuvenation and equality of employees and encourages the release of "her power" in the workplace. During the epidemic prevention and control period, Douyu provided more than 500 jobs and internships for college graduates, contributing to alleviating the employment situation in "the most difficult graduation season in history."

In 2022, in terms of employee growth, Douyu School provided rich and equal training opportunities for employees, with a total training duration of 252 hours. In terms of employee welfare, Douyu organized more than 50 employee welfare activities, creating a "workplace environment full of happiness" and ensuring a relaxed working atmosphere and vigorous organizational vitality. Douyu's corporate social practice has been highly recognized by media organizations. in 2022, Douyu also won several awards such as "most socially responsible listed company" of Zhitong Finance and "Social responsibility practice Innovation Enterprise" of Southern Metropolis Daily.

From the efficient governance of the content ecology of the platform, to the warm link of social welfare, to scientific and technological innovation and employee care, Douyu has formed a perfect social responsibility system relying on the advantages of his own platform. it has been recognized by more and more media, investors and users. A relevant person in charge of Douyu said, "in the future, Douyu will continue to be at the forefront of compliance and public welfare, fulfill the social responsibility of the head live broadcast platform with more innovative exploration and more decisive investment, and continue to create social value above commerce."

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