Shulou(Shulou.com)11/24 Report--

CTOnews.com, January 6 news, entered the traditional smartphone sales season in the fourth quarter, although the overall market vitality is still insufficient, but under the promotion of cost-effective new products and Singles Day in the second half of the year, China's smartphone market increased slightly compared with the previous month, but compared with the same period last year, TOP 5 brands fell by as much as 36%.

According to CINNO Research monthly statistics, about 20.47 million smartphones were sold in the Chinese mainland market in November 2022, up 2% from October and continuing the downward trend, down 21.7% from a year earlier.

Since February this year, it has been the tenth consecutive month of negative year-on-year growth. Although there are domestic promotions such as "Singles Day", the market consumption is far less hot than in previous years, and the year-on-year decline is still significant, hitting the worst monthly sales in November since 2015. Total sales in January and November were 2370 million units, down 18.8% from the same period last year. Domestic smartphone sales are expected to be only 250 million to 260 million units in 2022, which will be the worst annual sales performance since 2015.

In November, the sales of Top5 mainstream brands in the domestic smartphone market showed negative growth compared with the same period last year, with a decline of 11.6%. Android camp glorified the performance, with the smallest year-on-year decline and less than the overall decline in smartphones, with month-on-month sales rising to 4%. Millet sales increased by 49.5% month-on-month, mainly driven by the "Singles Day" promotion quarter-on-season sales, of which the Redmi K50 Top Edition ranked eighth on the single machine sales list.

Although Apple's sales declined year-on-year and month-on-month this month, it still remained the number one position in China, ranking first in the domestic market with about 4.8 million units, down 29.4% from the same period last year. Apple's new iPhone 14 series, which went on sale in September with a 14.4% drop, still performed well this month, with iPhone 14 and iPhone 14 Pro Max, respectively. The iPhone 14 Pro, iPhone 13 and iPhone 14 Plus are also in the top 10 of the single machine sales list.

Glory Market performed steadily, ranking second with sales of about 3.1 million units, while Android ranked first, down 11.6% from a year earlier and slightly up 4% from a month earlier. Xiaomi rose one place to third with sales of about 3 million units, down 27.3% from a year earlier and up 49.5% from a month earlier. OPPO / vivo ranked fourth and fifth respectively, with a year-on-year decline of 26.6% and 36.2%, respectively, and a month-on-month decline of 5% and 10%, respectively.

CTOnews.com learned that in terms of market share, Apple's market share in November was 23.2%, down 2.6% from the same period last year; Glory's share was 15%, up 1.7% from the same period last year; Xiaomi's share was 14.7%, down 1.1% from the same period last year; OPPO and vivo's market share were 12.7% and 11.2% respectively, down 0.9% and 2.5% respectively.

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