Shulou(Shulou.com)11/24 Report--

CES, the world's largest consumer electronics show, will open in Las Vegas on January 6, Beijing time. "consumers have clearly expressed their need for TV-the excellent experience of large screens." David Gold, vice president of Hisense International Marketing Company, said in a keynote speech at the news conference the day before that innovative technologies such as ULED super-picture quality TV and laser TV had supported Hisense's continuous breakthrough in the global high-end market. Take the US market as an example, the sales growth of Hisense TV in the size segment above 65 + and 75 + in the past 3 years has far exceeded the industry average, and has become the fastest growing brand in the high-end market of Daping.

At present, the trend of large-screen and high-end consumption is more obvious. According to NPD, an authoritative market research and analysis institution in North America, compared with 2019, the sales growth rate of the US TV market over 65 inches in 2022 was 59%, while the sales growth rate of Hisense TV in this size segment was 159%, which was twice the growth rate of the industry. In the 75-inch segment, Hisense TV's sales have grown by more than 500% over the past three years.

Innovation and technology is the key for Hisense to win the global high-end market. ULED TV launched by Hisense has become the representative of high-end super-picture quality TV in the world. In September 2022, RTINGS, a well-known audio evaluation website in North America, scored 8.6 for Hisense's ULED high-end TVs, the highest score in their history for new high-end LCD TVs. Data show that sales of Hisense ULED TVs in major overseas markets increased by more than 30 per cent from January to October 2022.

At the same time, Hisense focuses on and continues to invest in the innovation of laser TV to show the research and development of R & D. The advantages of differentiation, such as big screen immersion, true color and healthy eye protection, make laser TV become the "new favorite" of the global elite. Since 2021, including American professional media "Value Electronics", famous consumer electronics technology magazine "Dealerscope" and so on, Hisense laser TV has been promoted to American consumers. In 2022, the sales of Hisense laser TV in the US market increased by 107% compared with the same period last year.

On the same day, the first 8K laser TV independently developed by Hisense was officially unveiled to the public, which can not only perfectly present a high-resolution image source, but also add more details when converting a low-resolution source into 8K, making the dream of 8k image decoding display come true, bringing a delicate and shocking visual feast for consumers.

"We are committed to innovation and maintain our position as a leader in display technology, and Hisense will become more eye-catching as more and more consumers choose Hisense." David Gold said that more than 1/3 of Hisense TV's products in the US market are more than 70 inches. In 2023, it will increase the number of 85-inch TVs from 2 series to 5 series, and will use a rich product lineup to enable more consumers to enjoy larger screens and better picture quality.

Over the years, Hisense has continuously developed products with high sense of value and high added value by facing the market directly, understanding consumer demand, and winning the reputation of global consumers with technology and innovation. According to AVC Revo's global TV brand monitoring data, Hisense TV ranks second in the world in global shipments from January to November 2022.

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