Shulou(Shulou.com)11/24 Report--

On the morning of January 5, the International Consumer Electronics Show (International Consumer Electronics Show, referred to as CES) kicked off in Las Vegas. Hisense held a press conference the day before the exhibition to release Hisense TV's data in the US market.

David Gold, vice president of Hisense International Marketing Company, said that innovative technologies such as ULED super-picture quality TV and laser TV have supported Hisense's continuous breakthroughs in the global high-end market. Take the US market as an example, the sales growth of Hisense TV in the size segment above 65 + and 75 + has exceeded the industry average in the past 3 years, and has become the fastest growing brand in the high-end market of Daping.

At present, the trend of large-screen and high-end consumption is more obvious. According to NPD, a market data research and analysis institution, compared with 2019, the sales growth rate of the US TV market over 65 inches in 2022 was 59%, while the sales growth rate of Hisense TV in this size segment was 159%, two times higher than that of the industry. In the 75-inch segment, sales of Hisense TV have grown by more than 500% over the past three years.

Hisense said that innovation and technology is the key to Hisense's success in the global high-end market. In September 2022, RTINGS, a North American audio evaluation site, scored 8.6 for Hisense's ULED high-end TVs, the highest score in their history for a new high-end LCD TV. Data show that sales of Hisense ULED TVs in major overseas markets increased by more than 30 per cent from January to October 2022.

At the same time, Hisense said that the company focused and continued to invest in laser TV this innovation shows the research and development of research and development. The advantages of differentiation, such as big screen immersion, true color and healthy eye protection, make laser TV become the "new favorite" of the global elite. Since 2021, including American professional media "Value Electronics", famous consumer electronics technology magazine "Dealerscope" and so on, Hisense laser TV has been promoted to American consumers. In 2022, the sales of Hisense laser TV in the US market increased by 107% compared with the same period last year.

On the same day, the first 8K laser TV independently developed by Hisense was officially unveiled, which can not only present a high-resolution image source, but also add more details when converting a low-resolution source into 8K, making the dream of 8K image decoding display come true, bringing delicate visual feasts for consumers.

"We are committed to innovation and maintain our position as a leader in display technology, and Hisense will become more eye-catching as more and more consumers choose Hisense." David Gold said that more than 1/3 of Hisense TV's products in the US market are more than 70 inches. In 2023, it will increase the number of 85-inch TVs from 2 series to 5 series, and will use a rich product lineup to enable more consumers to enjoy larger screens and better picture quality.

In addition, AVC Revo global TV brand monitoring data show that Hisense TV global shipments ranked second in the world from January to November 2022.

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