Shulou(Shulou.com)11/24 Report--

When bidding farewell to the New year and welcoming the New year, Douyu once again staged a warm scene for the majority of netizens.

On December 31, under the guidance of Wuhan Agricultural and Rural Bureau, the second phase of the "Digital Finless Porpoise" public welfare project jointly organized by Douyu and Wuhan Baiji Dolphin Conservation Foundation was launched. Douyu's head anchor, Rain God, invested 50, 000 yuan to adopt a Yangtze River finless porpoise named "T21F01" and was awarded the honorary title of "Douyu Yangtze River finless porpoise Guardian Ambassador". Based on this loving donation, Douyu, combined with the live image of the host Rain God, specially launched a digital finless porpoise collection called "Rain Little Porpoise", which is also the seventh "digital finless porpoise" image born under the project.

In the special public welfare live show for the protection of the Yangtze finless porpoise, Rain God explained his wonderful experience of adopting the Yangtze finless porpoise to netizens in the live broadcast room, and also showed netizens the certificate of love donation granted by the Wuhan White Porpoise Conservation Foundation. and the "ID card" of the little finless porpoise he adopted. The Yangtze finless porpoise, named "T21F01", is a female, 120cm long and weighs 41 kilograms. It grows in the Tianezhou Baiji National Nature Reserve of the Yangtze River in Hubei Province.

As a caring Douyu anchor, Rain God expressed concern about the living situation of the finless porpoise "Little cutie of the Yangtze River". It is understood that according to the results of scientific research in 2017, there are only 1012 finless porpoises in the Yangtze River, so they are called "giant pandas in the water". The finless porpoise population is on the verge of extinction and is listed on the red list of the World Conservation Union (IUCN). It is also a first-class protected animal in China's National key protected Wildlife list. The "smiling" expression of the finless porpoise is very cute, so it is called the smiling angel of the Yangtze River.

In order to call on netizens to pay attention to the protection of finless porpoises, cherish rare animals and help protect the Yangtze River from themselves, Douyu and Rain God launched a welfare campaign to distribute the digital finless porpoise collection of 600 "rain little dolphins" to netizens free of charge. During the period from December 30 to January 7, netizens can obtain the corresponding energy value by completing tasks such as "follow the anchor", send on-screen comment "and" watch the live broadcast ". If the energy value reaches 1000, they can participate in the lottery online and have the opportunity to" guard "a" rain dolphin "online.

It is understood that in April 2022, Douyu joined hands with Wuhan Baihu Dolphin Conservation Foundation, Huawei and other caring institutions to officially launch the "digital finless porpoise" public welfare project. When the first phase of the event was launched, Douyu created the country's first digital finless porpoise online "adoption" platform, designed a series of naive "digital finless porpoise" images, and 12000 "digital finless porpoises" were quickly seized by netizens. This time, Douyu designed an exclusive "digital finless porpoise" image for the anchorman on the basis of the previous game, and greatly enhanced the enthusiasm of netizens with the help of the network appeal of the anchorman Rain God. At the same time, Douyu creatively borrowed the interactive play between live broadcasts, which effectively combined the practicality and interest of public welfare projects, enhanced the sense of participation and interaction of users, and achieved a good publicity effect. The innovative form of live broadcast + public welfare makes public welfare projects more interesting and has a wider range of radiation, but also opens up a new path for public welfare undertakings.

For a long time, as a leading live broadcast platform in China, Douyu has been walking in the front line of public welfare undertakings, adhering to the social responsibility of leading enterprises, and guiding hundreds of millions of young users to establish correct values. In 2022, Douyu successively held more than 10 large-scale public welfare activities, including 2022 "Fish Reading Program for protecting Seedling" and "Children's Day send Care". More than 10 large-scale public welfare activities, including "help left-behind children grow together", "Dream of porcelain Capital pottery out of ingenuity", live broadcast of "Green China's Autumn Harvest" and "Digital Porpoise", etc. It covers multi-dimensional public welfare directions, such as caring for young people, helping left-behind children, inheriting non-heritage culture, rural revitalization, ecological protection and so on.

At the end of 2022, Douyu successively won two awards of "most socially responsible listed company" of Zhitong Finance and "Social responsibility practice and Innovation Enterprise" of Southern Metropolis Daily. Therefore, it shows that Douyu has been recognized by all walks of life on the road of practicing public welfare.

According to the relevant person in charge of Douyu, "in the future, Douyu will continue to achieve breakthroughs from both technology and content, contribute more interesting and valuable high-quality live content, and continue to walk on the front line of public welfare. I hope that more netizens can learn about the Yangtze finless porpoise and protect the Yangtze finless porpoise through the 'digital finless porpoise' public welfare program. Wish the living environment of the finless porpoise is getting better and better.

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