Shulou(Shulou.com)11/24 Report--

CTOnews.com, January 4, according to the Sensor Tower research report, as the dividend of the impact of COVID-19 's epidemic on the mobile market fades, the total number of downloads of mobile games in the United States is expected to continue to decline to 4.69 billion in 2022, while the spending of mobile game users in the United States will also be reduced for the first time in the post-epidemic era, to 22.3 billion US dollars. In spite of this, puzzle puzzles, board and strategy games still show a strong ability to attract money, and Chinese overseas manufacturers are also sparing no effort to infiltrate the market and achieve good results.

User spending on mobile games in the United States decreased for the first time in the post-epidemic era.

Since the outbreak of the COVID-19 epidemic in 2020, the revenue of the US mobile game market has increased year by year, reaching a peak of US $24.3 billion in 2021, an increase of 50.6 per cent compared with 2019 before the epidemic. However, data show that spending on mobile games in the United States will shrink to $22.3 billion in 2022. This is also the first time that the market's annual revenue has declined in the post-epidemic era.

Apple users remain the main source of revenue for mobile games in the United States, contributing 60.3% of revenue in 2022.

In terms of downloads, the total number of downloads of US mobile games in 2022 is expected to continue to decline to 4.69 billion, down 4 per cent from the same period last year, as the dividend affected by the COVID-19 epidemic on the mobile market recedes.

CTOnews.com learned that from the download channel, the share of iOS and Google user downloads is 49.9% and 50.1%, respectively. Downloads from both channels decreased, but the iOS channel was more pronounced, with a negative growth rate of 5.9%.

Puzzle solving, board and strategy games attract the most money in the United States.

With the steady performance of Sanxiao and word games, puzzle puzzles won the top spot in the US mobile game category with a score of $4.2 billion in 2022. Chess and strategy games are closely followed by a narrow gap. It is worth mentioning that the income of synthetic mobile games integrated with home improvement has increased significantly, representing products including "Merge Mansion" and "Merge County".

Revenue from arcade machines, ultra-leisure and desktop games increased year-on-year. The good performance of placement and music games led to the most significant increase in the category of arcades, reaching 19.3%.

In terms of downloads, super leisure mobile games have a 33% market share in the United States, far exceeding other game categories. According to Sensor Tower, the number of downloads of super leisure mobile games in the United States will exceed 1.2 billion in 2022. Popcore Games, Rollic Games and Supersonic Studio have become the most prominent leisure mobile game publishers in the US market. Puzzle puzzles and arcade games ranked 2nd and 3rd in terms of downloads.

In terms of the growth in downloads, only action mobile games achieved a significant increase of 21.2%, mainly due to the rapid popularity of Haibi's "shell casings special attack team."

"Roblox" has the highest number of downloads, and "Candy Crush Saga" returns to the top of the best-selling list in the United States.

The classic three-consumer game "Candy Crush Saga" relies on frequent level updates to maintain stable user activity and revenue, and surpassed "Roblox" to return to the top of the best-selling list in the United States in 2022. Another three-elimination game "Royal Match" saw a significant increase in revenue, rising to No. 4 in the rankings.

Chess and card mobile games have always been a part of the American market that cannot be ignored, contributing 19.6% of the local revenue. Header products include "Coin Master", "Bingo Blitz" and "DoubleDown Casino".

Strategy games, including "Evony", "Clash of Clans", including a total of three products into the best-selling list Top20, of which 4X strategy game performance is the most eye-catching.

In 2022, there are seven categories of super leisure products in the download list of American mobile games Top20, which shows the huge market potential of this category. In addition to Tap2Play, Supersonic Studios and other famous manufacturers, the German super casual game publisher Popcore Games surprisingly entered the first echelon of the track and successfully pushed two mobile games into the top 20 of the download list.

"Roblox" continues to be loved by American users, becoming the most downloaded mobile game in the United States in 2022, which is inextricably linked to the popularity of the meta-universe concept. Puzzle puzzles perform equally well in the United States, with four products in the Sanxie category and word category being shortlisted in the download list Top20.

In terms of new tours, Rollic Games "Fill the Fridge" and Haibi's "shell casings task force" successfully broke into the download list, ranking 10th and 12th respectively.

The medieval royal theme fusion mobile game "Royal Match" released by Dream Games has successfully entered the upper reaches of the US market, becoming the most significant revenue growth game in the region in 2022. The second place in the income growth list was won by 4X strategy mobile game "Evony". The new entrants to the 2022 Top10 list are Diablo: immortality, which has earned more than $100 million in revenue in the United States, and Dislyte, which has earned more than $100 million in revenue in the United States with the blessing of Diablo IP.

In terms of the growth of downloads, as many as 4 super leisure mobile games are among the top 10, confirming once again that super leisure games are the most easily absorbed games. Word game "Wordle!" and social arcade game "Stumble Guys" respectively took the top two download growth lists.

The sea 4X strategy game attracts money crazily in the American market.

In 2022, the revenue of 11 products on the best-selling list of mobile games in the United States exceeded 100 million US dollars. Among them, "original God" has become the most profitable mobile game in the United States with a score of more than 200 million US dollars.

Chinese manufacturers have performed well in the 4X strategy mobile game track, with as many as 12 games in the top 20 best-selling games in the United States.

Among the best-selling Top100 mobile games in the United States, there are 24 Chinese mobile games at sea, with a total revenue of 2.56 billion US dollars, accounting for 20.5 per cent of the total revenue of Top100 mobile games.

With its strong IP appeal, call of Duty became the most downloaded mobile game in the United States in 2022. Its share of downloads in the US market accounts for 21.1 per cent of the game's overseas downloads. No. 2 on the list was won by Haibi's Roguelike lawn mowing game "shell casings special team". Both games have been downloaded 10 million times in the United States.

Among the top 20 downloads in the United States, "Apex Legends Mobile" and "Diablo: immortal" two new IP games performed well and finally locked in No. 3 and No. 8 respectively.

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