Shulou(Shulou.com)11/24 Report--

On December 29, on the eve of the carnival of the top 100 anchors of Kuaishou, Xinhua News Agency Live IP "@ every you" launched the year-end special show of "warm Walk". Lian Mai Kuaishou 2022 anchors end Na, Wang Mengge, Yang Ziyi, Yang Fan, Fuli Glass, Pipa stacking, Red Sauce and Fengge said education, focusing on ordinary people who broke out from the fireworks all over the floor, reviewing how they shone with unique light through the live broadcast. Support the fast hand old man's yearning for a better life.

In this three-hour year-end special show, the top 100 Kuaishou anchors from different fields, such as opera inheritance, online performance, rural areas, farmers and knowledge sharing, as well as impressive Kuaishou users in the past year, review the highlights of 2022 and look forward to the warm future of 2023. In the end, the live broadcast was watched by more than 10.42 million people.

Witness the glimmer of mortals and tell the story of Chinese struggle in the new era

Born in a Liyuan family, Duan Na has long been "working in the theater troupe during the day, recording short videos during the lunch break, and broadcasting live on time at night." As a Henan opera artist, she not only combines traditional opera with modern music with a variety of voices to realize the "new spread of old opera", but also insists on online live teaching to promote the innovation and inheritance of Henan opera. When she sang the song "people of Henan" and performed the legend of Hua Mulan's women, she was transformed into Mulan defending traditional culture and became a window for people to understand Henan and Henan opera.

Wang Mengge, who grew up as a snack, realized that the marriage problems of rural youth were becoming more and more serious, so he set up a rural version of "if you are the one" in his own courtyard to matchmaking for all kinds of young people for free. Because he helped thousands of older young people find the love of their lives in a hundred days, he became what people call the "king of live dating". His public welfare live broadcast was not only popular in Linyi, but also attracted singles from all over the country.

Fox Lili, who won 2 million fans within 60 days of broadcasting, is a 3D virtual anchor who breaks the boundary between reality and different dimensions. The little fox, who is good at acting cute, strives to show a smart image in terms of appearance, voice and movements, and aims to "make fans' expectations respond and let their own existence heal people's hearts." In the live broadcast, she responded to every request, quickly dressed up to "send the moon" and took out the strange props in her tail, allowing fans to gain companionship and joy, as well as to complete the two-way emotional resonance with themselves.

Farmer Liu Tao teacher Liu, who coined the buzzword of the year, became the first batch of farmers' English guides in Yangshuo and witnessed the era of national English in Yangshuo by virtue of a borrowed tourism business English textbook. By coincidence, Kuaishou became a channel for him to spy on the outside world. His "rowing Song" and "tie Q" went from Yangshuo to Paris in France, and from Paris in France to New York in the United States, attracting netizens from all over the country and even the world to travel to Guilin.

In addition, Yang Ziyi and Yang Fan, the annual champions and runners-up of Avenue of Stars, as strong singers, will also work hard in the live studio, only for fans to be happy in singing; the stacking of pipa to promote the beauty of musical instruments through pop music, and the flow of "blue and white porcelain" between fingers, which proves that minority musical instruments can also gain a big stage in live broadcasting. Chijao, a magician in the studio who is constantly innovating, allows more old people to see the ability of entertainment anchors through their unique style and rich content. Feng, who solves problems for parent-child families, says that education also insists on using professional ability to comfort "problem parents" and "problem teenagers" in the studio.

As the first central media interactive live broadcast IP in Kuaishou ecology, Xinhua News Agency @ every you deeply explores the new paradigm of media integration and development, connecting the tentacles of news reports with ordinary people who pursue extraordinary. In the past year, based on Kuaishou's multiple content categories and live broadcast ecology, in the form of joint broadcasting, it made the public realize more than 100 ordinary people who express themselves, embrace life and shine in their own field. Their struggle stories are continuously followed by Xinhua News Agency, and give everyone the strength to "warm forward" in the new year.

Cultivate direct broadcast economy, multi-ecology gives birth to a new form of employment

Recently, Kuaishou platform comprehensively evaluated the top 100 anchors of Kuaishou in 2022 from the three dimensions of expression, content and cohesion. These 100 anchors cover every subdivision of live streaming on the platform, which is not only a benchmark set by Kuaishou in various fields, but also represents its thinking about the economy of live broadcasting. The guests of the Xinhua News Agency "@ every you" at the end of the year are basically from the list of 100 anchors. they are the epitome of tens of thousands of Kuaishou anchors and fully confirm the diversity, tolerance and innovation of Kuaishou live broadcast ecology.

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With the help of its own scientific and technological strength and platform advantages, Kuaishou not only provides diversified support policies to create space for the personality development of anchors, but also continues to break through boundaries and launch "live +" cross-border attempts. It can be seen that in a variety of live rooms, anchors show their talents, achieve a stable income, and also drive people around them to achieve employment and create social value through live broadcasting. Like the terminal Na who participated in joint broadcasting, the studio has become the second stage for them to show themselves, and the anchorman has become their second career.

With the vigorous development of digital economy, the new economic form represented by live broadcast plays a more and more important role in stabilizing and increasing employment. On Kuaishou platform, in addition to entertainment live broadcast and e-commerce live broadcast, new business type has emerged one after another, such as selling houses, cars, posts, classes, dating and other new professions. In addition to new professions such as anchors, anchors, live content providers, supply chain service providers, live hardware manufacturers, cloud service vendors and other upstream and downstream industries have also spawned a series of new employment forms, which have become new breakthroughs in job growth.

In the future, Kuaishou will continue to explore the live broadcast economy in depth, help anchors achieve growth and cash transition, and move forward together in 2023 to create extraordinary for each kind of ordinary. Xinhua News Agency "@ every you" will also continue to rely on the diversified, inclusive and innovative Kuaishou live broadcast ecology, showing the vitality of digital market homes, showing more mortal shimmer in ordinary life, and showing the most sincere and beautiful side of life.

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