Shulou(Shulou.com)11/24 Report--

The New year's Eve Party "the most Beautiful Night bilibili Party of 2022" hosted by bilibili (hereinafter referred to as "bilibili") was officially broadcast at 20:00 on December 31. Bilibili invited artists from all over the world to participate, bringing together classic IP from film and television, animation, games and other cultural fields, integrating global youth popular culture, and embarking on a happy journey full of nostalgia and fantasy.

At the same time, the party creatively created an interactive viewing experience of "fingertip Universe", with three fingertip interactive games to increase the audience's sense of stage participation and content interaction.

That night, bilibili's live broadcast reached a peak of 330 million, setting a new record. Watching bilibili's New year's party has become one of the main choices for contemporary young people's New year's entertainment. Bilibili's "the most Beautiful Night" content brand awareness is constantly expanding.

Gather more than 60 movies to roam IP, classic content to awaken memories of youth

This year is the fourth year of bilibili's "most beautiful night" New year's Eve party. As a visual music party based on symphony and mainly presented by film roaming IP, "the most beautiful night bilibili party in 2022" brings together more than 60 IP works, which is the richest year of IP cooperation in the New year's Eve party over the years. There are not only classic IP theme songs such as "Assassin Creed", "Slam Dunk", "Detective Conan", "three-body" animation, Shanghai Disney Resort, "Digital Baby", "my World", "Yong Chun" and "original God", but also games such as "Dungeon & Fighter", "happily fighting landlords", "Pao Pao Tang" and "Chinese Paladin". There are also 24 warm-blooded Guochuang IP, including "blessings from Heavenly officials", "the Battle of Luo Xiaohei", "Zhenxingjie" and "Wushan five elements", etc., to awaken the youthful memories of the audience with various classical cultural contents.

Echoing the theme of "the most Beautiful Night", the party is divided into three chapters: "Sunset", "Moon rise" and "Xingfan", and integrates the cultural elements with bilibili's characteristics. For example, in the chapter of "Sunset", the strength singer Deng Ziqi brought you the global premiere of the theme song "the Man facing the Wall" at the end of the "three-body" cartoon, accompanied by Deng Ziqi's melodious singing, embarking on a journey to explore the universe of "three-body". In the chapter of "Moon Sheng", the brand-new dance drama "Yongchun", which took the original team a year to build, completed its first online performance about the charm of the spirit of Chinese martial arts. In the chapter "Xingfan", Gong Linna, Hu Shen and Li Yugang jointly perform "Mountain and Sea Map", which tells the classic stories in "Shan Hai Jing" and realizes the inheritance of Chinese traditional culture.

At the same time, the party also gathered Avril Lavigne, Liu Xianhua, Zhou Shen, Wang Jiaer and other singers at home and abroad. As the winner of the "attendance Award" who attended bilibili's New year's Eve party for four years in a row, Zhou Shen brought you the theme song "Lianliankan" of the four masterpieces. In addition, two-dimensional singers such as Miyazaki, Miyazaki and Miyazaki also performed on stage, singing the BGM engraved in the fans' DNA. When the former idol co-created with the present idol, "the most beautiful night bilibili party in 2022" aroused the emotional resonance of the audience with one high-energy stage after another.

UP participates deeply in the party, fingertip games to create an interactive experience

Different from the painting style of other parties, "the most Beautiful Night bilibili Party of 2022" does not only output simple songs and dances, but also insists on creating original ideas, making bilibili UP masters become the protagonists of the party. At the New year's Eve party in 2022, bilibili UP's "Food of the stolen Moon Society" appeared as the host of the party, the UP masters of various districts also appeared on the stage as performing guests, and some professional "technical stream" UP masters appeared in all aspects of the program production. UP owners and bilibili jointly created the content of the party to create an audio-visual feast with both creativity and aesthetics.

In order to improve the audience's sense of participation and bring different immersion experiences, bilibili also tried to turn "the most Beautiful Night" into the only interactive game party in the network. On the night of the broadcast of the evening, three interactive fingertip games fell randomly, and the audience in front of the screen followed the electric rhythm to release the power of their fingertips and immersed themselves in the unique happy atmosphere of the party through the real "play".

It is reported that bilibili New year's Evening Party has become a network audio-visual program of the State Administration of Radio, Television and Television for two years in a row, focusing on the interests of young people. "the most beautiful Night bilibili Party in 2022" through the linkage with classic movies roaming IP, inspired the audience's deepest and most delicate emotions in memory, gave creativity to dreams, drew energy from youth memories, and enabled viewers to welcome the new year in bilibili's "Happy Universe."

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