Shulou(Shulou.com)11/24 Report--

January 1 news, in the past 2022, Meta, Amazon, Snap and other technology companies mass layoffs, cryptocurrency exchange FTX bankruptcy, Elon Musk (Elon Musk) acquired and took over Twitter. Even the most magical master of prophecy could not have foreseen all this.

With the advent of 2023, the technology industry will continue to be full of surprises. We expect something to make people's lives easier, such as better smart home technology and artificial intelligence (AI) tools, new challenges such as Netflix's crackdown on password sharing, and technology trends that remain unpredictable, such as Musk's behavior and cryptocurrency trends.

Us media have predicted major technological events that may occur in 2023:

1. Meta-universe is no longer just Meta in the past two years, we all thought that virtual reality (VR) and augmented reality (AR) would take off, but the result was not satisfactory. But in 2023, we believe people will have more VR or AR headers to choose from. These headlines are not just from Meta, although they currently account for 90 per cent of the VR market, according to IDC, a market research firm.

In January, HTC will launch a new VR headdisplay, similar to Meta's Quest Pro, with an external camera so that people can see colorful digital objects covered in real space.

Then there is Apple, and many analysts and media reports point out that the long-awaited Apple Hybrid reality will be launched later this year. It is reported that the device will be equipped with a series of cameras, high-resolution display and immersive versions of FaceTime, maps and other applications. An Apple spokesman declined to comment.

Meanwhile, Meta will continue to explore the meta-universe with legs. The company plans to add legs to its current avatar in the new year, and will release the next generation of Meta Quest, its more affordable VR headset.

two。 Tech giants tighten their belts as tech companies and their investors struggle to cope with the worst recession in the industry since 2008, resulting in layoffs and hiring freezes by tech companies large and small. The PC and chip industries have been hit hard by a sharp drop in sales for more than two decades. While many survivors of past tech downturns are advocating that layoffs should be deep, rapid and early, the pain of tech workers looks set to continue into 2023.

For consumers, almost all hardware products are on sale. However, Apple may continue to raise the price of its subscription service.

John Chambers, who ran Cisco during the tech bubble, recently quoted Jack Jack Welch in an interview: "you can't own a great company unless you've had a near-death experience." At that time, Cisco was once the most valuable company in the world. Hundreds of technology companies may soon test this maxim.

3. Netflix crackdown on sharing accounts should beware of those who often use other people's accounts. Netflix will start cracking down on password sharing in early 2023. Netflix says only "people living under the same roof" can use an account. This means that, technically, children who go out to college also need to subscribe to their own services.

After a rare decline in users, the company began testing new subscriptions in some Latin American countries: subscribers need to use a home as their "home" and will be asked to pay an extra $2.99 a month for "new home" if they watch Netflix shows anywhere else for more than two weeks.

Netflix said it would enforce its rules in the US based on IP addresses, device ID and account activity, and charge additional "sub-accounts" slightly less than the cost of its cheapest advertising support programme, or $6.99 a month, according to people familiar with the matter.

Netflix is the first streaming company to implement a mandatory policy. However, Paolo Pescatore, a technology and media analyst at PP Foresight, a strategic consultancy, says password sharing is a problem for all services. Perhaps Netflix's competitors are waiting to see the outcome of its crackdown. 'one big risk is that disgruntled subscribers decide to quit Netflix, 'Mr. Pescatore said.

4.AI really came in handy. We missed a lot of important things in our forecast for 2022, such as the breakthrough moment for AI. Last year, OpenAI provided tools for human tasks such as copying writing and image creation for non-technical public AI. Its Dall-E 2 AI art generator can generate images of almost anything we need. Its ChatGPT chatbot can write letters, write articles, and even pass literature censored by the Associated Press.

In the coming year, AI will enter more of the technology tools we already use. As one of the investors in OpenAI, Microsoft is beginning to integrate Dall-E 2 into Bing search and other products. Meta has demonstrated Make-A-Video, a research project that converts text prompts into video. Google is also reportedly exploring the launch of an AI chat robot.

This extension will reveal the main drawback of AI: it looks very human, but because its training is based on certain data sets, it is prone to errors and biases. Behind the scenes, AI researchers will quickly figure out how to expand these data sets to improve overall quality.

5. Headphones increase health functions this year is expected to be an important year for hearing health. After being approved by the Food and Drug Administration in August, over-the-counter hearing aids went on sale in October. People with mild to moderate hearing loss can now save a lot of money. Philip Jorgensen (Philippe Jorgensen), vice president of Jabra hearing, said Lexie, Jabra, Eargo and Sonny have all launched similar products and more companies are expected to enter in 2023.

Jorgensen added that consumers will also see more hearing aid options, and high-end headphones will have common features, such as active noise reduction and easier matching with phones.

At the same time, 2023 may also be an important year for headphones to become a health tracking device. Health sensors are already available in many existing headphones. Amazfit's PowerBuds can track heart rate, and the Pro version can monitor posture. The glorious Earbuds 3 Pro includes temperature sensors.

More headphones with similar features are expected in 2023, one of which is likely to come from Apple. The company is working on sensors with built-in AirPod that can read body temperature and monitor posture. The second-generation AirPods Pro went on sale in September with improved battery life and sound, but no health features.

6. The cryptocurrency has not been terminated. The cryptocurrency has always been suspected, and there has been a steady stream of bad news related to it. However, the collapse of the most trusted exchange does not mean the end of the cryptocurrency.

As the value of Bitcoin and other popular cryptocurrencies plummets, the legal use of cryptocurrencies is declining, but cybercriminals seem to have found a new target. They are targeting decentralized financial startups backed by venture capital that aim to upend the traditional financial world. According to blockchain analyst Chainalysis, the cryptocurrencies created by these DeFi companies account for about 80 per cent of all stolen cryptocurrencies.

Almost the entire ransomware industry relies on the existence of cryptocurrencies, which are used to pay ransoms. Although there are many online cryptocurrency casinos, this helps circumvent some local rules. But 2022 shows that cryptocurrencies as a whole have become huge casinos.

This means that we may not have another wave of Super Bowl cryptocurrency ads in 2023. It also means that you are less likely to hear that a neighbor invests all his disposable income in alternative currencies that he has never heard of.

7. Smart homes are becoming simpler and often fierce competitors among tech giants, but they all agree that building a smart home is a painful process.

Apple, Samsung, Google, Amazon and nearly 300 companies have worked together to develop an agreement called Matter. It's like Bluetooth, where all devices can recognize and talk to each other. You can use Amazon's Alexa, Apple's HomeKit or Google's Assistant to control any Internet of things smart lights, plugs, thermostats, etc. Installation should be as simple as scanning code.

After the release of the Matter agreement in November, the products now available are a hodgepodge. Google's Nest and Amazon's Echo received updates. New products are also on the market, such as hubs that can convert Ikea's existing smart lights and speakers into Matter. However, many applications and devices will not be ready until 2023. Lighting fixture manufacturer Philips Hue has not been updated.

It will take a while, maybe more than a year, to solve the Matter problem. For example, setting up a device that supports Matter to work on two different platforms involves a long amount of code and other operations. There are no Matter security cameras or other more complex smart home products. However, if you buy smart appliances in 2023, you need to make sure they support the Matter protocol.

8. Social media upheaval No matter what you think of Elon Musk's politics, management style or tweets, one thing is certain: he has quickly changed the face of social media.

Musk handed over internal data and documents to authorities who posted "Twitter documents" on Twitter. He restored banned Twitter accounts, including those of former President Donald Trump (Donald Trump). He fired most of the employees Twitter relies on to monitor and censor content. By doing so, Musk fulfilled many of his promises. Twitter is still large and influential, and now it has got rid of many of the content barriers that are common on mainstream platforms.

It is not clear what Twitter will look like in a year's time. Maybe it will become the city square of the world and become a successful enterprise. Or it could be owned by creditors or inundated with fines from regulators. But it has pushed many users to successors, including Mastodon and a group of startups. Mr Musk's dismissive style of power structures in technology, journalism and politics could make 2023 the most interesting year in social media history.

9.iPhone RE (regulatory version) Apple is likely to launch the iPhone RE in 2023, and the device may be changed due to new EU legislation.

The first is the USB-C charging interface. A recently passed EU law requires that electronic devices sold in the Group of 27 must have a common interface from 2024. Although Apple has switched to using the USB-C interface on Mac and iPad, iPhone has been using the proprietary Lightning interface since 2012.

Apple said it would comply with the legislation. The question is when? There are reports that the 2023 iPhone will achieve this transformation.

In addition, users can download apps from outside the Apple App Store. According to reports, a new EU law aimed at increasing competition requires Apple to make technological reforms to support third-party app stores. There had been reports that the company was discussing whether the change was aimed at Europe or the broader global market.

An Apple spokesman declined to comment on the changes.

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