Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 31, according to the monthly tracking of China E-Paper flat Retail Market (China ePaper Pad Retail Market Monthly Tracker) released by RUNTO, the online market sales of electronic paper in China reached 64000 units in November 2022, up 15% from October, and online sales were 140 million yuan, up 35.1% from the previous month.

Map source Pixabay scale: the monthly promotion scale of Singles' Day is only the fifth in the whole year.

According to the market law of consumer electronics, November is generally the highest sales month of the year, but the November sales of electronic paper tablets are only the fifth month so far this year. A large part of this is due to the changes that have taken place in 2022 due to the rapid promotion of e-commerce.

In 2022, the sales rhythm of Singles' Day has changed, with promotion resources scattered to two nodes on October 31 and November 11, and November traffic released ahead of schedule in October. As a result, there is little difference between October and November, both around 60,000 units.

Trend of online sales of electronic paper in China from January to November 2022 products: smart office growth of more than 30% month-on-month

In the subdivision of e-paper panels, the sales of readers in November are basically the same as those in October, while smart office books and learning books are growing significantly. In particular, smart office books have become the main driving force driving the rapid growth of sales in the month, which has a considerable scale, but also achieved a month-on-month growth of 35.8%.

November 2022 China electronic paper online market product structure and changes, unit: Taiwan brand: intelligent office TOP5 brand increased significantly month-on-month

The online sales of the major brands of e-paper intelligent office books have maintained a significant month-on-month growth in November. Among the TOP5 brands of smart office books, aragonite has the largest increase of 52.2 per cent, according to RUNTO. Huawei, Palm, iFLYTEK and Hanwang increased by 49.2%, 45.3%, 25.1% and 23.3%, respectively.

Sales volume of TOP5 brand in online market of electronic paper office in China in November 2022, unit: Taiwan,%

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