Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 31, according to RUNTO's monthly tracking of China Surveillance camera online Retail Market (ChinaSecurity Camera Online Retail Market Monthly Tracker) report, in November 2022, the online market sales of surveillance cameras in China were 1.88 million, up 7.7 percent from the previous month; sales were 510 million yuan, up 17.2 percent from the previous month; and the average price was 269 yuan, up 22 yuan from the previous month.

The online market for image source Unsplash surveillance cameras has maintained month-on-month growth for three consecutive months, mainly due to sales promotion, especially the release of traffic from the two nodes on October 31 and November 11. Meanwhile, online sales and average prices of cameras reached an annual high in November. At the same time of price reduction and promotion, mainstream brands accelerate the middle and high end of the layout and form a new growth point by upgrading the performance and function of the products.

The online market of surveillance cameras in China in 2022 is divided into monthly sales and average price trend, unit: ten thousand units, yuan brand: increased concentration, Lenovo into the top ten

TOP4 brand share (CR4) of the online market for surveillance cameras was 41% in November, down 3.7% from the previous month, according to RUNTO online data. The TOP10 brand share was 65.5%, up 1 percentage point from the previous month.

Xiaomi market maintained its head position, with a share of 16.9%. The half-price promotion effect of the pan-Taiwan version of 2K camera was obvious, driving the sales share up 1.8 percentage points from last month.

Fluorite ranks second with a share of 9.1%, while its parent brand Haikangwei ranks sixth with a market share of 5.2%. Haikangwei and fluorite not only complement each other in products, but also cooperate with each other in promotional activities, adopting alternative promotion strategies to occupy the sound volume.

Puffin's market share is 4.5%. It adopts a combination of price reduction promotion, full reduction, time-limited subsidies, purchase and gift strategies to achieve a 2.1% month-on-month increase in brand share, which is the fastest in the TOP10 brand.

Batian and Lenovo are in the top ten for the first time this year. Among them, Batian has a share of 3%, grabs the low-end market through the price reduction promotion of old products, and launches the new product X20 to compete for the middle and high-end market. Lenovo has performed well in the past two months of promotions, with sales continuing to rise, rising from 16th in September to 10th in November.

TOP10 sales share of China's surveillance cameras online market in November 2022, unit:% products: tracking and detective functions are gradually becoming standard

In terms of product performance, the camera screen display index has been improved. According to RUNTO online data, the combined sales share of 3 million and 4 megapixel cameras in November was 59%, up 2.7% and 5.6% respectively from the previous month. Judging from the best-selling TOP10 models, three models have 3 megapixel cameras and four models have 4 megapixel cameras.

CTOnews.com learned that intelligent tracking and detectives have become standard for best-selling cameras in terms of product features. In November, more than 50% of products support tracking and more than 70% support detective. Judging from the best-selling TOP10 models, 90% of the products have tracking and detective functions.

In November 2022, China's surveillance camera online market sub-function sales share, unit:% recently, with the successful launch of fluorite, the attention of home security products will further increase, and the market competition and product structure of the camera industry will also upgrade.

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