Shulou(Shulou.com)11/24 Report--

Humans have become villains.

As the archenemy of human beings, the terrorist image, mainly represented by southern cockroaches, has undoubtedly been deeply rooted in the hearts of the people. With its high mobility and strong reproductive ability, just hearing their voices in the house is enough to get goose bumps all over.

In order to eliminate this worldwide health pest, human beings have made a lot of efforts in the development of toxic drugs, and a variety of tools to kill cockroaches are dazzling.

Recently, as Pharmaceuticals in Japan launched an alternative promotion when it launched a web page called Mini Game, which allows players to escape by playing cockroaches.

Never thought of role-playing on the home page, presented in front of the user is the introduction of several main products, before entering the game, you can learn about the props used by the "enemy" and feel the fear of cockroaches facing humans.

The style of painting is really a scary game, although the size of the game is not too large, but it is a qualified 3D sneaking game, coupled with the perspective of cockroaches running around, it is not a bad taste.

As a cockroach, you can climb around the furniture, climb along the wall to the ceiling, and then jump on the bed. there is almost no place in the room that you can't get to.

Corner and crevice is a good way to sneak through the customs purpose of the game is very simple, you need to collect human food residue dropped everywhere, if found, it will be pursued by humans with insecticidal spray, the process of escape is very exciting.

The attacking giant might as well imagine the peristaltic sound of "squealing" when manipulating the insects to escape, the shrill sound of spray behind them, the spinning perspective of heaven and earth. The combination of these elements can indeed be called an uncomfortable escape experience.

"humans are terrible." and when you collect enough food, humans will directly use smoke to kill the whole room, you need to find an escape in the countdown, different exits correspond to different outcomes. Look at the comments section of the page, and there are even people competing for fast-track records.

Some people have also come up with a quick strategy. For as Pharmaceuticals, this may be just a small step in their whole-life propaganda. Earlier, as Pharmaceuticals gradually adopted the strategy of "rejuvenation marketing" and began to set foot in the ACG industry to attract the attention of young consumers.

In order to promote their own cockroach trap box, they also made a short film with "APEX".

Inside the company, a high-end e-sports game room has even been built, which exudes a trend signal of keeping pace with the times.

Apart from games, as a Japanese company, naturally will not ignore the well-known animation IP. For example, not long ago, their products were linked with "Ghost Blade", including mouthwash, bath lotion and other products.

Although the "blade of the ghost" is less popular at home, it is still hot in Japan.

A variety of operational policies to catch up with the times, perhaps this is also a different kind of industry volume.

This article is from the official account of Wechat: game Research Society (ID:yysaag), author: Leon45

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