Shulou(Shulou.com)11/24 Report--

CTOnews.com news on December 27, the State Administration of Radio and Television website today released a "notice on further strengthening the management of online short dramas and implementing the creative promotion plan" (hereinafter referred to as "the notice").

The notice points out that in recent years, with the in-depth application of the mobile Internet and the gradual popularization of video shooting and production technology, as well as the rapid development of long and short network audio-visual platforms, the length of a single episode is from tens of seconds to 15 minutes or so, with a relatively clear theme and main line, a more continuous and complete storyline, because of its low production cost, lightweight content, mass dissemination and other characteristics. It has gradually developed into a new type of network literature and art with unique art form, business mode and mode of communication. Radio and television administrative departments continue to strengthen the management and guidance of network short plays based on long video platform on demand and based on short video platform accounts, promoting them to develop in the direction of specialization and quality, showing an upward and good development trend as a whole. However, a new "Mini Program" type of network short drama uses technical means to break away from supervision, and has rapid development, fierce momentum, non-standardization and many problems, forming a crowding-out effect on the mainstream work "Bad money drives out good" and an impact on the order of network communication.

CTOnews.com learned that the "notice" clearly manages network short dramas, online dramas and online movies according to the same standards and standards, accurately grasps the laws of the creation, production and dissemination of online short dramas, constantly improves the full-cycle management mechanism before and after the event, rewards the good and punishes the bad, and promotes the continuous standardization of the dissemination order and the steady improvement of the content quality of the network short plays.

The notice points out that the special rectification of online microdramas such as "Mini Program" will be carried out in a serious and down-to-earth manner. Focus on pornographic vulgar, bloody violence, low style, aesthetic vulgarity and other content of the "Mini Program" type of network short drama, carry out special rectification. All provincial radio and television administrative departments should conduct comprehensive and in-depth investigations, find out the bottom numbers, implement classified measures, supervise the key network audio-visual platforms connected and distributed by the "Mini Program" within their jurisdiction to check and correct themselves, set up reforms, and improve the system and mechanism for strengthening management in a timely manner. With regard to the network short plays with problems, the rectification or offline treatment shall be taken; for "Mini Program" which spreads illegal network short plays and its main body, depending on the seriousness of the plot, take corresponding measures such as breaking the chain, going offline, taking off the shelves, canceling the record, stopping the access service, revoking the relevant license, joint punishment and so on. The "Mini Program" access and distribution platform where the internal management system is missing or lax, the security risks are great, and the problems are not in place shall be rectified and dealt with seriously in accordance with the law. Guide the key audio-visual platform to improve the algorithm and push mechanism, increase the push of high-quality network short plays, and create a clearer network audio-visual space.

In addition, the notice said that the operators of various network short drama services, including the short drama "Mini Program", must obtain a "license for the dissemination of audio-visual programs on the information network" or be regulated by the radio and television administrative departments in accordance with the regulations, and the "Mini Program" providers and access and distribution platforms should also comply with the state regulations on the management of mobile Internet applications. All short dramas spread on the Internet, including "Mini Program" network short dramas, must pass the content examination of the radio and television administrative department and obtain the "Network Drama Distribution license" or complete the filing of the network audio-visual programs in accordance with the relevant provisions of the network drama management. For "Mini Program" short dramas that do not hold the "license for audio-visual programs of information network dissemination" or are regulated by the radio and television administrative departments, or those uploaded by individual users, the network platform shall access, distribute, link, aggregate and disseminate network short dramas and other audio-visual programs, perform the duties of running the main body or the responsibilities of production and production institutions, and implement the management system of first examination and then broadcasting. Relevant services shall not be provided for illegal short dramas, and if problems are found, measures such as disconnection, disconnection and disconnection shall be implemented immediately.

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