Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 25 (Xinhua) according to a report in Taiwan's Economic Daily, the global mobile phone industry has suffered from serious inventory this year. Not only sales have declined, but also giants such as Apple and Samsung have also begun to cut production, reduce market risk, and accelerate inventory removal. The market expects the industry to rebound before the second quarter of next year at the earliest.

According to estimates by the Institute of Industrial Intelligence (MIC), due to slowing economic growth, inflation and controls, global mobile phone shipments this year are only 1.26 billion, a decline of 6.8%. Next year, global mobile phone shipments are about 1.327 billion, an annual increase of 5.2%.

Among them, the decline of the Android mobile phone camp is the most obvious this year, including Xiaomi, OPPO, vivo and other three major mainland brands are in a sharp decline compared with the past, with an annual decline of nearly 20%. Apple is the only one of the top six mobile phone brands to have a chance of positive growth this year, but final shipments may not be as good as expected due to capacity constraints in the fourth quarter.

Samsung is also affected by major environmental factors. Recently, it is reported that the production capacity of Vietnam, the largest production stronghold, has been greatly cut. At present, the proportion of Vietnamese factories in Samsung's total smartphone shipments has dropped to 50%, and may drop to 40% next year, which means that Samsung is actively implementing a production reduction strategy in order to speed up inventory destocking.

People in the industry believe that in the case of the technology industry, smartphones are the first industry to hit rock bottom in this wave of cold wind in the market, and the pace of destocking is also started earlier, and the time for market recovery will be faster. At present, the supply chain believes that there will be a chance to return to past levels as soon as the second quarter of next year.

It is reported that at present, the top seven brands of smartphones shipped in the world are Samsung, Apple, OPPO, Xiaomi, vivo, Voice, and Glory. These manufacturers account for more than 80% of global mobile phone shipments, of which Android mobile phone camp new phones are mostly in the first half of the year, while Apple is in the second half of the year.

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