Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 24, according to RUNTO data, the global e-paper tablet market shipped nearly 8 million units in the first three quarters of 2022. In fact, in 2022, electronic paper plates began to enter the first year of the outbreak. Judging from the development of the existing market, although the sales volume of the Chinese e-paper flat market accounts for less than 10% of the world as a whole, the Chinese market is currently the most dynamic sales area, and Chinese brands are releasing new products every month. Is gradually grasping the dominant power of market volume and product innovation.

Tuyuan Pixabay entered October, the Chinese market ushered in another wave of new product release craze, so far has released a total of 18 new e-paper flat products. Among them, 8 models are 10.3 inches, accounting for 44.4%.

2022Q4 China e-paper flat market new product release summary CTOnews.com learned that in the past, e-paper plates have been dominated by readers for a long time, mainly 6 inches in size, large-size products are relatively small and have a small number of users. However, with the continuous expansion of the application scene of electronic paper plate this year, the demand for large size is increasing rapidly.

In addition, some users are hesitant about whether to choose between 10.3in and 13.3in, according to RUNTO consumer research. 10.3 inches is the size of A5 paper, and 13.3 inches is the size of A4 paper, the same size as the screen of a mainstream laptop. From the results of user feedback, 10.3 inches can basically cover the substance of a page, with white space left and right, which is acceptable to most consumers; at the same time, it is easy to carry compared with 13.3 inches, and the price also has a thousand yuan advantage.

From the market data side, according to RUNTO's November online monitoring data, 10.3 inches accounted for 28.1% of sales, surpassing 6 inches to become the highest monthly product size for the first time.

November 2022 China electronic paper board online market TOP10 size, unit:% attached: RUNTO electronic paper plate classification

E-paper reader takes reading as its core function, which is mainly used in reading e-books, browsing news and other life scenes. The e-paper plate with massive reading resources is generally small (less than 9 inches) and low (less than 2000 yuan).

The electronic paper intelligent office book has a compound function, which not only has the function of reading, but also has many functions, such as handwriting, biometric recognition, voice conversion, multi-device cooperation, split screen and so on. It is mainly used in meetings, business negotiations and other office scenes. The general size is too large (more than 9 inches) and the price is too high (more than 3000 yuan).

The core functions of e-paper intelligent learning are educational resources, educational entertainment, educational application, learning planning, knowledge testing, specialty development and so on. It is mainly used in e-paper intelligent flat panels of educational scenes such as autonomous learning and classroom teaching. The general size is too large (more than 9 inches) and the price is too high (more than 3000 yuan).

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