Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 22 (Xinhua)-- the official logo and mascot image of "Rabbit Yuanyuan" were officially released today at the China Central Radio and Television head Office's "2023 Spring Festival Gala" with the theme of "prosperous New era China, a better Life with each passing day".

According to CCTV News, after collecting the favorite tendencies of countless audiences and a systematic and detailed research portrait of big data, the Mengmeng soft "Rabbit Yuanyuan" was born! Lively cute, bright big eyes, "all things have spirit" oriental expression …... This is the first Spring Festival Gala mascot IP in the 40-year history of the Spring Festival Gala to complete the original formula through the analysis of big data on the Internet. The styling design of the mascot "Rabbit Yuanyuan" was completed by the chief designer, Mr. Chen Xiangbo, curator of Guan Shanyue gallery and the visual design team of the Spring Festival Gala.

Accompanied by the announcement of "Rabbit Yuanyuan", there is also the main visual logo of the 2023 Spring Festival Gala. It comes from the upward posture of "Rabbit Yuanyuan". At the same time, it is also an illusory variant of the word "Mao" in cursive calligraphy. the overall design is full of the momentum of striving for a new journey and the strength of Fengshen Junyi, which highlights the unique beauty of Chinese characters and paintings, and deduces the implication and hope of "the year of Gui Mao Rabbit". It is worth mentioning that Gu Yongjiang, the chief designer of the logo of the 2023 Spring Festival Gala, is also the logo designer of China's lunar exploration project and China's planetary exploration project.

CTOnews.com learned that "rabbit round" means "Anhui model pika", "Anhui model pika" = Chinese scientific story + Chinese traditional culture. "Anhui model pika" is the earliest rabbit-shaped animal found in the world so far, living in the early Paleocene 6200 years ago. It was discovered and named by Mr. Li Chuanqi of the Institute of Vertebrate Paleontology and Paleoanthropology of the Chinese Academy of Sciences, and the fossils are now collected in the Museum of Ancient Animals of China. Li Chuanfu and other paleontologists of the older generation led the scientific research team to run around the Gobi of the mountains and rivers of the motherland for decades, filling up the gaps one by one, so that our country has almost complete fossil evidence of rabbit evolution. The four iconic incisors of "rabbit round" are taken from the typical features of the fossil ecological restoration image of "Anhui model pika". Experts say that the mascot of the Spring Festival Gala, the Rabbit Yuanyuan, is not only the rabbit of the zodiac in the traditional cultural sense, but also the "ancestor" of the Chinese white rabbit that embodies the spirit of Chinese scientists.

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