Shulou(Shulou.com)11/24 Report--

CTOnews.com December 21, quoted Reuters reported that Microsoft's current CEO Satya Nadella (Satya Nadella) is actively expanding the company's business, spending a lot of money to accelerate the acquisition of new business. In the 2023 "Buy" list, Nadella is considering buying Netflix.

Since taking the helm of Microsoft in 2014, Nadella has spent heavily on acquiring a large number of startups and industry leaders. Microsoft paid $2.5 billion (17.4 billion yuan) for Mojang;, the developer of the popular game Minecraft, $26 billion (180.96 billion yuan) for LinkedIn;, $20 billion (139.2 billion yuan) for voice recognition and artificial intelligence software developer Nuance;, and $69 billion (4802.4 billion yuan) for Activision Blizzard.

Although the acquisition of Activision Blizzard has been opposed by Sony and some gamers, it has not stopped Nadella's "buying" road. Sources say Microsoft plans to buy Netflix in 2023, which should be supported by shareholders and investors.

CTOnews.com learned that the two companies have established close cooperation in a number of areas. Netflix chose Microsoft as its advertising partner to launch a new advertising support subscription service. Microsoft President Brad Smith (Brad Smith) is also a member of the Netflix board. Part of the reason for the deal is that Microsoft wants to provide video game streaming services on a variety of devices.

Netflix has his own big plans in the game field. In 2022, a company co-led by Reed Hastings acquired developer Spry Fox, its sixth in-house studio. Through Microsoft, Netflix can also promote the game business faster and more fully.

CTOnews.com learned that Microsoft's market capitalization is now 13 times that of Netflix, plus a 30 per cent premium that Netflix could be worth close to $190 billion (about 1.32 trillion yuan).

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