Shulou(Shulou.com)11/24 Report--

CTOnews.com news on December 20, Mini Code is the ability to quickly reach and transform users provided by Alipay. It is widely used in offline scenarios such as physical stores, self-service equipment, scenic business area, commodity packaging, marketing activities and so on.

There are three product forms of mini-program code: special-shaped code, general code and related ordinary link QR code, which can be chosen independently by merchants and service providers. Alipay officially announced today that from now on, the "Mini Code" product will be upgraded.

Special-shaped code-pass code upgrade 3 capabilities, lower the operating threshold merchants can be configured to generate special-shaped code (circular) or general code (square), users use Alipay to scan the code directly to enter the specified page in Mini Program. Compared with the general code, the special-shaped code highlights the tone of the merchant, showing that the merchant Mini Program has a larger logo area and supports precise setting of the code line color. At the same time, the "branch" character of the white word on a blue background is more intuitive, which is conducive to fast code scanning. This special-shaped code and general code are mainly upgraded in the following three aspects:

1. Cancel the limit on the number of pages configured and support downloading Mini Program codes of 5 sizes.

The page configuration limit of 20 pages is removed for both special codes and general codes, and the download size is increased to 5 (add 15cm / 50cm) to meet the needs of more scenarios.

2. Support editing and modification, and jump links can be replaced without changing materials.

In the past, when you need to change the scan code jump page, you often need to contact the developer to re-operate the code, and the operator will organize the replacement of all materials. After the upgrade, only the operator can independently and quickly complete the full-link operation. Merchants do not need to change materials to change the link to scan the jump page, the jump page address can directly select the "Mini Program home page" without filling in the detailed address, or directly fill in the "Mini Program designated page" url link. Can greatly reduce development and material costs, while improving operational efficiency.

3. Optimize the configuration of links to improve the clarity of operators' operations.

The abnormal code is separated from all configuration links (add / download / edit / delete), and the operation is more clear; the "first creation time" and "latest update time" are displayed on the page, which are easier to identify.

Associated ordinary link QR code: 2 capability upgrade "ordinary link QR code" is the QR code generated by the developer of the business after coding the web link by himself. If the merchant has laid the "ordinary link QR code" offline, as long as the corresponding "QR code address" is associated with the Mini Program page, the user scanning the code can directly enter the specified page in Mini Program.

1. When "ordinary link QR code" is associated with Mini Program pages, both single code association and batch code association are supported. After upgrade, the upper limit of configurable association rules per Mini Program is raised from 50 to 100. it can support the continuous operation of more services and marketing activities.

2. The verification of the ownership of the QR code address supports placing the "verification file" in the root directory or the last level subdirectory of the QR code address, in which the verification capability under the "last level subdirectory" is added for this upgrade. it can meet the demands of more business cooperation.

CTOnews.com learned that Alipay is also open to merchants and service providers to scan data operation capabilities, support viewing "scan" channel access data and guide collection, subscription, transaction and other conversion data, and provide access user profiles to facilitate operational analysis.

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