Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 20, Ricoh Images announced on its website that Pentax PENTAX plans to start a new project for the development of PENTAX-branded film cameras.

▲ Pentax K1000 film camera officials say there has been a resurgence of interest in film cameras recently, hoping to use Ricoh Image / Pentax's film camera skills and technology developed over the years to provide new film camera products and after-sales service for camera enthusiasts around the world. Let experienced film camera users and young photographers who want to try these cameras for the first time fully enjoy the experience of film photography.

Plan to open the film camera project activity 1. Develop new film camera products

Ricoh Image / Pentax will begin research and development of new PENTAX brand film camera products. We will bring together senior and young engineers to use Ricoh Image / Pentax to create and retain film camera expertise and technology, while combining the latest technologies and concepts.

two。 Work with photography lovers to achieve it.

As digital cameras become the mainstream of photography, purchasing parts for film cameras can be challenging, so the success of this project will involve other manufacturers. More importantly, Ricoh Image / Pentax relies on the support of film camera enthusiasts, photographers and creators, so we plan to promote the project through various online and offline events and social media. at the same time listen to film camera users' comments and suggestions on product development. We are also planning a way to effectively communicate project development with users around the world and work closely with them.

Project background: why do you want to develop film cameras now? 1. The increasing popularity of film cameras

Film photography is becoming more and more popular, especially among the younger generation. Search the Internet for "film cameras" and there are countless pictures of creators and celebrities using film cameras. Many young photographers also like to take pictures with film cameras, develop film, and then upload the images to social media sites digitally without finally printing.

In an online survey of about 3000 Japanese users conducted by Ricoh Image / Pentax, about 20 per cent of camera users own film cameras, excluding disposable and real-time cameras.

At the same time, few manufacturers make and sell new film cameras today. Some film camera users are worried about the after-sales service of second-hand film cameras. Ricoh Image gives priority to supporting film camera enthusiasts, so that they can enjoy film photography carefree from the development, production, sales and after-sales service of film cameras.

two。 The fun of a complex and time-consuming process

Modern cameras have made great progress in recent years. Smartphones have greatly changed the culture of photography: now anyone can easily capture beautiful photos anytime, anywhere. However, camera users feel that in today's over-convenient society, some pleasant activities require time and energy, because Ricoh Image / Pentax believes that time and energy mean personality, creativity and personal preferences. Because activities that require time and energy are really a human experience, our goal is to provide PENTAX camera products that involve complex, time-consuming and satisfying actions.

Speech by President and CEO of Ricoh Image Chiyu in January 2022, we announced the rebirth of Ricoh Image. We confirm that starting from Japan, we will listen to users more carefully and strengthen digital online communication with users by submitting products to crowdfunding websites and setting up Pentax clubs. All of this is to develop and sell new products that can fully meet the needs of users. We have accepted exciting new challenges, some of which transcend the boundaries of traditional wisdom. We are also selling new products that can only be achieved through our unique technology and process, such as the global sale of special edition limited edition models.

One of the new challenges we face is the development of PENTAX-branded film cameras. We think this will provide camera enthusiasts with a completely different kind of photography pleasure from the digital format. I want to emphasize that this announcement does not mean that we will launch a new film camera. Instead, it is an ongoing project based on the assumption that as long as photographers are still obsessed with the atmosphere of light and environment, there will be some people who want to use film cameras as their preferred tool for shooting unique images. But we also know how difficult it is to restart production long after the film camera was discontinued. In fact, we are just getting started.

We will make greater efforts to listen to the real voices of film photography enthusiasts through various activities and digital communications, while also providing as much as possible the latest news about the development of the project. We welcome your support and critical ideas as part of this co-creative project. We are glad that you can join us to meet the challenges of this new film camera project.

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