Shulou(Shulou.com)11/24 Report--

CTOnews.com news on December 20, citing foreign technology media DigiTimes reported that Apple's main contract manufacturer Pegatron reported dismal revenue in November this year. In addition to the traditional off-season in the consumer electronics industry, another important reason is the lack of consumer interest in the iPhone 14 Plus model, resulting in a significant drop in sales.

In this paid article, DigiTimes believes that Apple may reconsider the model mix in the iPhone 15 model to be launched next year, redistribute the performance difference between the standard model and the Pro model, redivide the price between them, and do not rule out a major adjustment to the iPhone 15 Plus.

CTOnews.com learned that the iPhone 14 Pro and iPhone 14 Pro Max models are more expensive, but additional features such as Smart Island make users more willing to buy them. Apple had expected the iPhone 14 Plus model with a larger screen size to be accepted by consumers after cutting the mini model, but consumers were more likely to buy the latter after weighing the price difference and performance / feature difference between the iPhone 14 Plus and the iPhone 14 Pro.

The iPhone 14 Plus is not a bad device: great screen, simple design, reliable performance, that's all. The overall sales results of the equipment reflect this apathy. Pegatron, the maker of iPhone 14 and iPhone 14 Plus, reported a monthly decline in revenue, falling 28.3% in November, according to Digitimes.

As Digitimes points out, the iPhone 14 Plus was released more than a month later than other models. During this delay, customers have the opportunity to learn about the unique features of iPhone 14 Pro.

When consumers realized that the price-to-performance ratio of iPhone 14 Plus was not particularly attractive, they gave it up. 14 and 14 Plus seem to increasingly represent the lost generation. By 2022, they will account for only 36% of apple's smartphone sales.

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