Shulou(Shulou.com)11/24 Report--

Officially take office in February next year

The 64-year-old Deese has found a new job!

German chipmaker Infineon Technology Co., Ltd. (IFNNY) announced that the former Volkswagen CEO Herbert Dis (Herbert Diess) will join the company.

According to the confirmation vote of the annual shareholders' meeting, Deiss is expected to serve as chairman of the supervisory board.

The specific time for Deiss to take up his post will be the next annual general meeting of shareholders, and the annual general meeting of Infineon will be held on February 16 next year.

Source: Infineon was fired by Volkswagen Group five months ago, and Porsche CEO Obermbloom was successfully promoted. It was also Dees'"regret to leave" at that time.

As a staunch embrace of electrification transformation, Deiss has helped Volkswagen make a difficult turn, which has led to a growing conflict between itself and Volkswagen's board of directors.

Now joining Infineon may be a key step for him to realize his career dream. His Twitter profile still reads:

Source: Dex Twitter "On a mission to shape new mobility and stop climate change."

To shape innovative travel and stop climate change as the mission.

01. Before Disi's new job, many foreign media analyzed that Disi might take over as CEO of Tesla Musk, and it was even rumored that Tesla had offered an olive branch to Dis before he was promoted to CEO of Volkswagen Group. But at present, there is no hope for Deiss to join Tesla.

Only three months after stepping off the Volkswagen stage sadly, the car strongman is back on the front line of the industry, but no longer a mainframe factory, but a semiconductor manufacturer.

Source: Disney Twitter: now is the best time to change the board of supervisors. " Dr. Wolfgang Eder, the current chairman of Infineon's supervisory board, said that in the context of the company's best fiscal year, the company has updated its target operating model and mapped out a long-term future direction. "I am pleased to welcome Dr. Herbert Dis as an ideal candidate for my successor because he knows the company and the industry's prospects like the back of his hand."

Infineon was born in Siemens Semiconductor Department and developed independently in 1999. After more than 20 years of development, Infineon has become an absolute giant of global power semiconductors, and its products have penetrated into every corner of the industry.

Infineon is mainly MCU (microcontroller) and IGBT (bipolar, silicon-based power semiconductors), which are key components in automobile manufacturing, which makes it occupy an unshakable monopoly position in new energy vehicles, photovoltaic, wind power and other fields.

Two years ago, Infineon completed its acquisition of Cypress Semiconductor for US $10 billion, which made Infineon one of the top 10 semiconductor manufacturers in the world and the world's number one supplier of automotive semiconductors.

Source: Infineon's customers include Tier1 manufacturers such as Bosch, mainland China and Ambofo, as well as car companies such as Xilai Automobile. Moreover, China is Infineon's largest source of income. Infineon's share of revenue in China has risen from about 15% to 40% in the past decade.

Especially in the context of the lack of core in the past two years, Infineon's voice in the automotive industry has reached its peak.

Last year, Volkswagen stopped production at one point because of a shortage of ESP (Electronic Stability Program system) and ECU (Electronic Control Unit), and its supplier was Infineon.

At the same time, domestic mainframe factories, including Great Wall Motor and Geely, are also indirectly due to the suspension of production of Infineon, resulting in a sharp drop in sales.

Infineon, which has the initiative in the supply chain, has also been raising chip prices over the past two years, and its hot market has even made a lot of money for contract manufacturers, rising by 50% at one point.

Now that Deiss has joined the semiconductor supplier from the mainframe factory, it may have a greater say, and the next development of Infineon is also worth looking forward to.

02. The car veteran was full of New year. During his tenure at Volkswagen, Deiss was a sad CEO.

In 2015, he joined Volkswagen from BMW, a professional manager who demonstrated excellent leadership skills after changing jobs. At that time, Volkswagen was having a headache about the "diesel gate" incident, and shortly after Deiss took office, he set an example and apologized at the CES Electronics Show in the United States.

Three years later, Deiss made an exception and became the CEO of Volkswagen, as well as the CEO of Volkswagen. Martin Winterkorn, former CEO of Volkswagen Group, also praised him as the "strongest" professional manager in the industry.

Source: Dex Twitter, as a staunch reformist, is determined to fight. In order to increase revenue and cut expenditure, he announced that he would cut 30,000 jobs worldwide, including 23000 in Germany, saving Volkswagen 3.7 billion euros.

However, the reform was not plain sailing, he encountered all kinds of resistance in the process of promotion, and his electrification strategy and management style also clashed with the group working committee many times.

For example, he announced that he would cut 30, 000 jobs worldwide, including 23000 in Germany, and the massive layoffs sparked strong dissatisfaction from the Volkswagen union.

Software problems with Volkswagen ID.3 and Golf 8 began to emerge when Deiss applied for contract renewal in June 2020, when Deiss said at an internal meeting that confidential information about software defects in the new car had been leaked by members of Volkswagen's supervisory board.

The move also completely infuriated the authorities of Volkswagen, and the supervisory board incident directly led to the removal of Deiss from his post as CEO of Volkswagen and the rejection of the renewal of the group CEO.

On July 23 this year, Volkswagen issued a statement on its website that Dees would step down as chief executive. The statement did not make it clear why Deiss was allowed to step down at this time, as there are still three years to go before his term expires.

Now that the goal of leading Volkswagen to surpass Tesla has not yet been achieved, Deiss is out ahead of schedule in the process of vigorously promoting electrification.

Looking back on the legendary Volkswagen CEO, it will make a big difference in the auto industry anyway.

The 1.75m Deiss is not conspicuous or even thin among the generally tall Germans. However, this skinny CEO is a rare talent in the automobile industry.

He has worked in Bosch, BMW and other companies. During the 20 years of BMW, Deiss has been promoted from factory director to group board member. He helped BMW complete a cost-cutting plan of 5 billion euros. Today, BMW still calls Deiss a cost killer.

Source: Dex Twitter actually reviews Deiss's resume, and its radical reform strategy is effective immediately, but in the traditional mainframe factory system, it is easy to offend the interests of others.

His aggressive personality also bears some resemblance to Mr Musk, which makes it difficult for the professional manager to perfectly promote his strategy in a company with complex interests.

Today, when outsiders talk about Deiss's departure, they will affirm his strategy, and Musk thinks he did the right thing for Deiss. "Dis has played an important role in pushing Volkswagen towards electrification, and Volkswagen is lucky to have him."

Now this German car strongman, choosing to join Infineon, may also be the key to his ambition. After all, the 64-year-old Deiss is not young.

This article is from the official account of Wechat: Super Electric Lab (ID:SuperEV-Lab), author: Rongxi

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