Shulou(Shulou.com)11/24 Report--

On the morning of December 19, Beijing time, according to reports, people familiar with the matter said that Apple had withdrawn from negotiations to obtain the right to broadcast "Sunday tickets" in the National Professional Football League. Sources said Apple pulled out of the talks because it felt that the deal was "illogical" rather than that Apple did not have the financial strength to pay for the rumored $100 million NFL35 broadcast rights offer.

According to reports, Apple has been considered a strong competitor in Sunday's live competition, but the negotiations between Apple and NFL did not go smoothly and lasted for months. In November, a The Athletic report said that Apple and NFL did not match their respective expectations in the negotiations.

According to reports, during the negotiations, Apple said it hoped to obtain rights to events other than Sunday night's games. In addition, Apple was not satisfied with some restrictions on the broadcasting rights of Sunday games, such as the inability to broadcast rugby games internationally. In addition, there is no access to games held in specific cities.

On Friday, a media reported that Apple wanted to tie Sunday's rugby game to Apple's $6.99 monthly Apple TV Plus so that consumers could watch the game without paying extra. However, in NFL's view, Apple's arrangement is too generous for the audience.

After Apple withdrew, competitors for Sunday tickets were YouTube, owned by Amazon and Google. Both companies have made offers to NFL before, and both have entered the field of live sports events on the Internet.

Among them, Amazon's video service currently broadcasts rugby games every Thursday, while Youtube's live Internet television service includes a number of sports channels.

It has been reported that ESPN, a well-known US sports channel owned by Disney, is also vying for the right to broadcast the game on Sunday night, but the media also pointed out that ESPN may not be a strong contender and that traditional TV stations cannot afford the huge royalties for Sunday rugby games in the new market.

It is reported that for more than 30 years, US satellite TV giant DirecTV has the right to broadcast NFL Sunday games, but the company's broadcast rights will expire after this season.

In recent years, Apple, like other technology companies, has begun to salivate over live sporting events, so it's a bit of a surprise to pull out of the Rugby rights negotiations.

Earlier this year, Apple signed a decade-long broadcast rights agreement with Major League Football. Starting in February next year, Apple will provide a $99 pass per season for consumers to watch live football matches via video.

Next year, February 12 will be the world-famous US NFL championship contest (Super Bowl), and Apple Music Service will become the main sponsor of the halftime performance.

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