Shulou(Shulou.com)11/24 Report--

The original title: "it's over, this QQ is completely cool!" "

Brother Bei, who sat in the next station, recently felt deeply, shook his head at the computer and sighed, "the era that belongs to it is finally over."

I sound confused. What is it? What era has passed?

At this time, Brother Bei directly threw several pieces of warm news in my face.

Xiao Lei glanced at it and found that almost all of the news had something to do with QQ. Some said that QQ was going to be shut down and was full of threats.

It is also said that the QQ "epic" feature has been removed from the shelves, making regular users miserable.

Photo Source: the network held a curious me, also hurriedly went to the major websites and forums to stroll around, found that the closure of QQ, in fact, has been magnified.

More precisely, the QQ team has only taken off some of its niche or profit-making features.

The removal of some functions will inevitably affect the experience of many users.

But in my opinion, what QQ leaves behind is more of a function that the user perceives is not strong.

If you don't mention it seriously, you may not have heard of it.

Of course, from the overall situation, Tencent has indeed given up the update and maintenance of many products or functions in the past two or three months.

Not only Big Brother QQ, but also many surrounding ecological products have been seriously affected.

Xiao Lei will give you an offer today. What products and functions have been taken off the shelves of Tencent recently?

The derivative version of QQ, life is not easy. Many App will launch their own version for different user audiences after they get bigger.

On the one hand, it is to meet the needs of users and improve the retention rate of users, on the other hand, it is to expand the market with new products and attract more people to use them.

There is no doubt about the size of QQ, which we are very familiar with in the social field.

It is not too much to say that it is under Wechat and above ten thousand people.

Image source: DoNews in the case of a large number of users and a wide range of needs, QQ has also derived several versions in recent years.

For example, the office-focused TIM is characterized by a simple interface, retaining the core functions of QQ, while also adding office functions such as editing documents and working together.

Subtly, though, TIM is aimed at office workers.

However, its moderately streamlined feature has attracted many ordinary users to use it.

Image source: TIM, of course, TIM is not updated as frequently as QQ.

QQ, as the big brother in the matrix, is normal on Wednesdays. By comparison, TIM is living a quiet retirement life.

And from time to time, TIM cuts off some features, such as Cloud Files, which stopped service just yesterday.

The reason is not difficult to understand, as far as Xiao Lei is concerned, there is an obvious conflict between TIM and WeCom's position at present.

Both products focus on corporate office work, but WeCom's cloud documents, cloud disk and e-mail are much more complete than TIM.

Photo Source: since WeCom is in conflict, according to the old tradition of Tencent, he is likely to leave only one of them in the end.

The worst-case scenario is that TIM will eventually completely shut down or even shut down the server, banning all users from logging in.

Of course, TIM has not yet reached the end of maintenance, and the last update was in early December.

On the contrary, it is the other two boys, the QQ chat version and the Super Speed version, which are now so rejected by the authorities.

A few days ago, Blue Dot reported that Tencent came over and asked the website to remove the QQ express version and the light chat version.

The intention of this move is clear. Officials do not want third-party websites to distribute the two versions of QQ.

Photo Source: what do you say about Blue Dot Network? Xiao Lei can understand this wave of operation.

After all, a long time ago, the light chat version turned its heart and banned all users from logging in.

A "current version is too low" prompt, so that users who like simplicity have no choice but to be forced to upgrade the latest version of QQ.

Photo Source: later, the QQ chat version of Bluedot was not abandoned, but was renamed the Express version.

Users thought it was a good start, but who would have thought that bad news would follow.

First, in 2021, the QQ Express version was officially announced to stop updating, and there are no new features available.

Image source: when the network time comes to 2022, Tencent wants to clear out the QQ light chat version / fast version installation package provided by the major third-party websites.

When Xiao Lei wrote here, he also tried to log in to QQ Express and found that he could no longer log in.

The good news is that Tencent still has a hole in it.

If you have logged in to QQ Express a long time ago and have not logged out of your account yet, you can still use it normally.

Photo source: mobile screenshot but no one can tell what will happen in the future. Domestic App ecology is changing with each passing day, plus 64-bit App ushered in a wave of promotion.

These two elderly people who have not yet adapted to the 64-bit architecture may be completely carried away at any time.

Tencent's request for removal from the shelves is also a hint that we can only use it and cherish it.

The refreshing and ad-free QQ light chat version and the fast version of the surrounding features have been abandoned, which is a loss to many users.

However, we have to admit that the goose factory has a lot of peripheral functions, which has fallen into a situation that no one is interested in.

Keeping the maintenance all the time is tantamount to wasting money, and getting these functions off the shelves should be the best result.

First of all, Tencent PC Manager, from October 1 this year, offline the QQ level acceleration function.

Photo Source: Weibo @ sssscliu younger friends may not understand how popular this feature was that year.

In the traditional Internet era, the level of QQ is directly linked to the face of users.

When students communicate with each other, they will definitely talk about their respective QQ levels.

People with a crown level will be highly respected in the class, while those with only a few stars in the QQ grade are doomed to find it hard to look up.

Image source: there is no shortcut to upgrade the QQ level of the network. In the early stage, you can only be a QQ VIP and get the level of hang-up acceleration.

Later, in order to promote PC manager, Tencent added a QQ-rated free acceleration function to PC manager.

The effect of this wave of promotion is obvious, Tencent PC Manager will soon be installed on the computers of the majority of users.

This was the case at that time, as long as you can speed up the QQ level, what's wrong with installing software?

Now the feature has been removed from the shelves for a simple reason.

One is that a large number of QQ users turn to Wechat, and the level of QQ no longer matters.

The second is Tencent PC Manager's "grade acceleration" demand has been greatly reduced, anyway, the promotion task has been completed, it is time to withdraw from the stage.

Another QQ-related function that has been shut down, which everyone is also very familiar with, opens as a member by SMS.

At that time, SMS opened members, there were many imperfections, so many card merchants came up with the "sticking" approach.

Using SMS deduction delay, you can handle QQ VIP indefinitely.

The specific way to play is like this. Card merchants hoard a bunch of mobile phone cards and throw them away after swiping their members. if they are lucky, QQ VIP can keep them for several years.

But recently, many people have found that their members who have been browsed by text messages have fallen off.

In fact, it is because Tencent recently shut down the service of "SMS payment service".

After all, users now have less demand for QQ VIP and all kinds of diamonds, and online payment channels have become richer.

The traditional way of opening business by deducting fees by SMS appears to be insignificant.

In addition to the above functions, Tencent has also shut down QQ Security Center, Tencent Games and Tencent WiFi butler this year.

Even some games that have been in operation for many years have collapsed in turn this year, including the familiar QQ Tang.

Picture source: QQ Tang or "reduce costs and increase efficiency" in fact, Tencent so many years, stopped products and services are really innumerable.

QQ Home, Super QQ, Group email, QQ Pet, QQ Cyclone, 3gQQ.

To tell the truth, Xiao Lei as a regular user of the goose factory, to see so many old products lonely exit, the heart is still very complicated.

However, some products and services do not keep up with the trend of the times, and there is no reasonable profit model, so it is understandable to be cut by commercial companies.

Or take QQ's brothers, Express and TIM.

Since QQ launched the "concise mode", it has been able to meet the needs of many minimalist parties, when the existence of the fast version is very embarrassing.

The TIM next door is the same. There is already a higher priority WeCom inside the goose factory, and all kinds of resources naturally will no longer be inclined to TIM.

We can also call this practice "reducing costs and increasing efficiency", which is essentially cutting out products that do not make money and have overlapping businesses.

In the previous era of Internet increment, big companies were full of investment and could produce a new product in two days.

What is the situation now, but the Internet winter, ah, the same positioning of products, leaving one or two, concentrated resources development is the right way.

This article comes from the official account of Wechat: small Lei Beep (ID:xiaoleibbb), Editor: chokst, typesetting: Jiang Province

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