Shulou(Shulou.com)11/24 Report--

CTOnews.com December 12 news, Counterpoint recently released the 2022 Q3 Indian market smart TV shipments report. Global brands lead the Indian smart TV market with 40 per cent, followed by Chinese brands with 38 per cent. Indian brands showed the fastest year-on-year growth, accounting for 22 per cent of shipments. Smart TVs in the Indian market are beginning to have better features, such as Dolby sound effects, higher refresh rates and stronger sound output, priced below 30000 Indian rupees (about 2541 yuan, $400). Smart TVs contributed 93% of overall TV shipments this quarter. Online channels contributed 35% of total shipments in the quarter.

Shipments of smart TVs in India grew 38 per cent year-on-year in the third quarter of 2022, according to a new study of Counterpoint Internet of things services. The growth was mainly due to holiday supply to meet strong pent-up demand, the launch of a variety of new products, discounts and promotions.

The share of small-size TVs is growing, with 32-to 42-inch displays accounting for about half of total shipments this quarter. Although LED displays are still the first choice, advanced technology displays such as OLED and QLED are being supported. More models are launching products with QLED displays. Dolby sound effects and better speakers are other features offered by more and more brands.

On market trends, research analysts said: "Dolby sound effects are becoming popular." Most new TV models support Dolby sound. 32 inches is still the most popular screen size because it caters to the needs of a wide range of consumers and is affordable, while 43 inches is becoming more and more popular in the midmarket. On the software side, newer models are increasingly equipped with Google TV, mainly in market segments greater than 25000 Indian rupees (about 2118 yuan, $300). The main benefits of Google TV are its user interface and content recommendation, which can recommend the content of various streaming applications, as well as YouTube, which is not available on Android TV. "

On smart TV shipments by brand source, analysts said: "Global brands lead the market with a 40% share, followed by Chinese brands with a share of 38%. The share of Indian brands doubled to 22% of total shipments in the third quarter of 2022. Many new Indian brands are entering this competitive market."

Looking forward to brand growth, senior research analysts said: "OnePlus, Vu and TCL are the fastest growing brands in smart TV in the third quarter of 2022. Xiaomi leads the entire smart TV market with an 11% share, followed by Samsung. Thanks to the launch of the new model, especially in the price range of 20000 Indian rupees (about 1694 yuan) to 30000 Indian rupees (about 2541 yuan) ($250,400), the LG once again held the third place. Other emerging brands in the top 10 include realme, Sony and Haier. "

CTOnews.com learned that the penetration of smart TVs in overall shipments reached an all-time high of 93 per cent this quarter. Penetration is expected to rise further as more products are launched in a price range below 20000 Indian rupees (about 1694 yuan, $250). The contribution of online channels to total shipments increased to 35% in the quarter. In recent holiday sales, major online platforms offer a variety of promotions and discounts, as well as exclusive products.

The following is a market analysis:

In the third quarter of 2022, Xiaomi continued to lead the smart TV market, with a share of 11%. This quarter, Xiaomi launched the Mi TV X series, with a 4K display, Dolby sound and Dolby vision. These models also have PatchWall, which has more than 300 live channels and other features. Xiaomi's Mi 4A Horizon version, 5A series and Redmi smart TV series are the main drivers of its sales.

Samsung ranked second with 10% of the smart TV market in the third quarter of 2022. During the quarter, Samsung introduced new models with 32-inch and 43-inch screens. The T4000 and T5000 series models are the main drivers of sales. Samsung offers a model for turning televisions into personal computers, offering content recommendation guides, web browsers, and streaming free TV channels through Samsung TV Plus.

In the third quarter of 2022, LG had a 9 per cent share of the smart TV market. This quarter, LG launched the QNED TV, and its OLED TV is a hot product in the high-end market. LG provides data options, and viewers can create their own profiles for personalized content, game optimizer, and cloud-based games in its low-end models.

One plus grew 89% year-on-year in the current quarter, accounting for 8.5% of smart TV shipments. The Y1, Y1S and Y1S Pro series contributed most of the sales in the quarter. One plus has some better features, such as support for Dolby sound, 4K display and Oxygen Play, as well as a recommendation system and other features to get a personalized viewing experience.

VU's share more than doubled in the third quarter of 2022. This quarter, VU launched the GloLED series with a 4K display, Google TV support and a built-in 104W sound output subwoofer. This series is one of the best-selling products of the brand.

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