Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 12, according to the Sensor Tower research institute, board and board games showed unprecedented rapid growth in the early stage of COVID-19 's epidemic. Although the downloads of the two categories are gradually returning to normal levels in 2022, the core users acquired during the epidemic still contribute a huge amount of internal purchase revenue to the game.

The user expenditure of chess and card games is on the rise.

Affected by COVID-19 's epidemic, the number of downloads of chess and card games worldwide increased significantly and reached a new high of 840 million in 2020. Among them, downloads in Southeast Asia and Latin America increased most obviously, with growth rates of 224% and 131%, respectively. Sensor Tower data show that the number of downloads of chess and card games worldwide has exceeded 600 million for three consecutive years, much higher than the pre-epidemic level.

CTOnews.com learned that between January and October 2022, global chess and card games received 610 million downloads, with 79.7% and 20.3% of downloads from Google Play and iOS channels, respectively.

Global spending on chess and card mobile games rose well during the COVID-19 epidemic and exceeded $8 billion in 2021. The US market is the main source of revenue from chess and card games, accounting for 56.8%, followed by China and Australia.

Between January and October 2022, total revenue from global chess and card games was $6.6 billion. Apple channel users account for 57.9% of the expenditure, slightly higher than Google Play channel.

The expenditure of Slots mobile game users outperforms others.

Since 2020, the overall downloads of chess and card games have increased significantly, of which the monthly downloads of Poker / Solitaire and Slots subcategories remain at 20 million in 2022. With the popularity of "Coin Master" in 2020, downloads increased by 151% compared with the same period last year, but the stamina was slightly weak and began to decline sharply in 2021.

In 2020, the income of all sub-categories of board games increased significantly, with an increase of more than 20%. Among them, Slots games increased by $1.22 billion over 2019, making it the sub-category with the highest absolute growth. Social chess and cards, relying on the good performance of Moon Active "Coin Master" and a number of fishing games, has become the chess player sub-category with the highest growth rate (99.5% growth rate). As of October 2022, the income performance of each sub-category of chess and card games is still much higher than the pre-epidemic level. Among them, Slots mobile games generated a total of US $3.83 billion in application purchase revenue from January to October 2022.

Slots mobile games occupy many seats in chess and card download list and best-seller list at the same time.

With its unique build-and-Slots style, Coin Master has been the No. 1 downloaded board game of the year since 2018, while the second place on the list was won by Teen Patti Gold, which is popular in the Indian market. Judging from the change in download ranking, the proportion of Slots games at the head of the list is increasing year by year.

Slots, also the best-performing chess brand, won eight seats in the 2022 best-seller Top10. The only other sub-category games on the list are "Coin Master" and "Bingo Blitz", both of which are stable in the top three places of income. It is worth mentioning that there are obvious differences between popular chess and card games between the East and the West, such as Bingo and Slots are the most popular in Europe and the United States, while South Korean users are more enthusiastic about Poker and fancy cards.

Between January and October 2022, China's top 10 best-selling chess and card games earned a total of US $590 million. The United States remains the largest source of income, and the market with the highest share of income in Asia is Taiwan.

After being acquired by Netmarble in 2021, Bole Technology maintained a good revenue performance, and its Slots game "Cash Frenzy" once again topped the best-selling list of offshore board games. Its other two products "Jackpot World" and "Lotsa Slots" ranked 2nd and 3rd respectively.

The first place in China's overseas download list was won by Gamee Mobile real gold game "Gamee Prizes". In addition, including "Cash Carnival", a total of 5 Slots games occupy the top 10 downloads, which shows the huge market of this kind of board games.

The global revenue of desktop mobile games continues to increase in 2021.

In the early days of the COVID-19 outbreak, the global desktop mobile game market expanded briefly, bringing the total number of downloads to exceed 2.2 billion for the first time in 2020. Among them, the absolute value of chessboard mobile games increased most significantly, with a total of 1 billion downloads in 2020, accounting for 47.3% of the total market share of board games. The growth trend began to fall back to pre-epidemic levels in 2021.

Between January and October 2022, global desktop mobile games received 1.56 billion downloads, with 86.1% and 13.9% of downloads from Google Play and iOS channels, respectively.

Although the impact of COVID-19 's epidemic on the mobile market is receding, global spending on desktop mobile games has not decreased but increased to 1.71 billion US dollars in 2021, a year-on-year increase that is also higher than when the COVID-19 epidemic broke out in 2020. This shows the lasting attraction of board games, especially chessboard, card / mahjong products to core users.

Between January and October 2022, total revenue from global desktop mobile games was $1.48 billion, with the Chinese, Japanese and US markets accounting for 59 per cent of global revenue. Apple and Google Play users spend 59.4% and 40.6%, respectively.

With the exception of painting and coloring games, the income of other categories of table games continues to rise.

At the beginning of 2020, the board game market represented by Ludo games ushered in an unprecedented rapid growth, reaching a peak of 160 million in April, 2.8 times the total number of downloads in February. India contributed 48.1% of the market share in the same year, making it the largest market for board mobile games.

From January to October in 2022, board games remained the most downloaded sub-category of board games, followed by painting-coloring games.

Global desktop game revenue has been growing steadily since 2017, a trend that was further stimulated by the COVID-19 epidemic. Of these, revenue from card / mahjong, board and card games grew significantly, with revenues of $770 million, $590 million and $260 million respectively in 2021, up 135 per cent, 102 per cent and 212 per cent over 2019.

In the category of table games, only the internal purchase income of painting-coloring game application showed a downward trend.

Board games go abroad in Europe, America, Southeast Asia, Latin America, India and other markets.

The top two downloads of the global board games are respectively occupied by "Ludo King" and "Carrom Pool" for a long time. Both games originate from Indian board games and are very popular in the local market, among which "Ludo King" has achieved more than 100 million downloads in 2022. In addition to "Ludo King", there are two other Ludo games among the top 10 downloads of board games in 2022, namely "Yalla Ludo" and "Ludo". Mattel163 "UNO!" is the most outstanding market in Europe and the United States, which rose 2 places to No. 3 in 2022.

Income ranking, including "Solitaire Grand Harvest", including a number of stand-alone card games successfully entered the ranks of Top10. "Yalla Ludo" issued by Yalla Technology has found a different way, focusing on operating the Middle East market to successfully achieve profitability, so the revenue ranking has risen year by year.

Between January and October 2022, China's top 10 best-selling desktop games earned a total of US $330 million. The share of income from the United States is as high as 40.8%, far ahead of other regions. Indonesia, Japan and Saudi Arabia are in second place, all contributing more than 10 per cent of income.

With its excellent performance in the United States and the Middle East, "Yalla Ludo" successfully won the No. 1 best-selling list of desktop mobile games in China. The 2nd and 3rd places on the list were won by Mattel163 "Phase10" and Pork city "Higgs Domino", respectively. In addition, a number of integrated card games are among the top ten bestsellers at sea.

The top 10 downloads of China's overseas desktop mobile games achieved a total of 250 million downloads in the same period, of which Southeast Asia, Latin America and India had a total market share of 63.5%, while Europe and the United States had a market share of 21%. Mattel163's "UNO!" became the most downloaded board game in the first ten months of 2022 with 44 million downloads, followed by "Yalla Ludo". As can be seen from the list, coloring is still the category of board games with the highest number of downloads by Chinese publishers.

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