Shulou(Shulou.com)11/24 Report--

CTOnews.com December 12 news, Elon Musk hinted that the electric vehicle startup company Lucid Motors, which was separated from Tesla, may not be far away from bankruptcy.

Yesterday, Business Insider leaked an email from Lucid Motors containing an extremely aggressive strategy to prevent customers from canceling reservations for Air electric cars.

Bookings for Lucid electric vehicles fell from 37000 in the second quarter to 34000 in the third quarter, which the company attributed to some pre-orders being delivered but some customers canceling them. "every time a customer cancels an order is a failure for us," Lucid said in an email, outlining a very aggressive strategy to avoid "failure", such as giving customers a dozen "serial Call".

Many people, including Tesla CEO Elon-Musk, saw the radical approach as a terrible signal for the company. "they won't live long in this world," Musk tweeted on December 9, meaning they are about to go bankrupt.

Musk said earlier this year that two electric car start-ups, Lucid and Rivian, were "going bankrupt".

CTOnews.com learned that Lucid has a close relationship with Tesla, and it can even be said to be the first electric vehicle start-up to be spun off from Tesla. The company was founded by former Tesla executives and board members and is now led by Peter Rawlinson, who was chief engineer before Model S went public.

After a decade of development, Lucid finally started producing Lucid Air last year, an electric car that competes with Tesla Model S, and the company is expected to produce 6000 to 7000 Air electric cars in 2022.

From a financial point of view, Lucid's situation is not optimistic, but it is not too bad. The company lost $500m last quarter, but it still has about $3 billion in cash and short-term investments.

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