Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 9 (Xinhua)-- it has recently been reported that the live broadcast of the Douyin World Cup 4K has been ordered by the court to go offline on suspicion of unfair competition. In response, Douyin responded that Douyin Group is the broadcaster of the 2022 Qatar World Cup. According to the cooperation agreement, the Central Radio and Television Station will provide Douyin with ultra-high definition (4K) program signals during the World Cup. Douyin Group and its products to provide users with "ultra-high-definition 4k free World Cup live broadcast" service is in line with the actual situation, there is a clear contract basis.

CTOnews.com learned that on December 9, the Shanghai Pudong New area people's Court issued a civil order to Beijing Microbroadcast Vision Technology Co., Ltd. The respondent Beijing Weibo Vision Technology Co., Ltd. was asked to immediately stop posting on its Wechat official account, Jinri Toutiao and Douyin platforms the promotion of 'providing users with free live broadcast of World Cup matches in 4K Ultra HD' during the 2022 World Cup in Qatar, as well as the use of the 'Ultra HD 4K' logo when broadcasting World Cup matches on its' Douyin 'platform. "

Douyin App is one of the products operated by Beijing Microbroadcast Vision Technology Co., Ltd. Prior to this, Douyin has been authorized by the Central Radio and Television Station to broadcast the 2022 World Cup in Qatar.

Migu said that on December 25, 2020, the applicant signed the copyright license and Media Cooperation Agreement for the 2020 Winter Olympic Games and World Cup events with the General Manager's Office of the Central Radio and Television Station (hereinafter referred to as the CCTV) (hereinafter referred to as the Cooperation Agreement). It is agreed that the 4K, 8K and above signals and VR signals of the cooperative events between the two parties under this Agreement shall enjoy exclusive rights in all channels in the field of Internet and telecom operators except CCTV. The permission includes, but is not limited to, the 2022 Qatar World Cup, including 48 group stages and 16 knockout stages (including finals), a total of 64 matches and other related activities.

According to the Cooperation Agreement, the applicant and the 4K TV channel of CCTV can exclusively broadcast the video of the World Cup match in 4K format. Other subjects, including the respondent, have no right to promote and broadcast the video of the World Cup match in 4K format. Even if the respondent has the copyright to broadcast the World Cup, he does not have the right to provide and play videos in 4K format or above, let alone to promote and attract users to watch the videos in 4K format.

However, Mi Goo said that the investigation found that the respondent publicly advertised through its operating accounts on Wechat official account, Jinri Toutiao, Sina Weibo, Douyin platform (web page and App) that the respondent would provide users with "full-game, 4K UHD free live broadcast" of World Cup matches during the World Cup, and broadcast the match on Douyin platform. The option to identify "4K Ultra HD" is set in the video definition selection. In order to provide their own users with high-quality services that are different from other subjects, the applicant has paid an extremely high licensing fee and has gained the competitive advantage of playing World Cup videos in 4K, 8K and above formats to attract football fans to pay to watch.

Mi Goo believes that the respondent, without paying the cost, attracted a large number of users through publicity and other means to watch the World Cup content marked "4K Ultra HD" free of charge through the web pages and App platforms operated by them, giving users alternative options in the market, resulting in huge losses to the applicants.

Migu said that since November 15, 2022, the applicant has continuously sent early warning letters and offline letters to the applicant by e-mail and complaints on the platform, asking the applicant to stop the infringement. However, as of the date of application for this case, the tort of the respondent is still continuing.

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