Shulou(Shulou.com)11/24 Report--

Beijing time on December 9 morning news, It is reported that Amazon will launch a service similar to TikTok, Easy for consumers to buy goods from a selection of pictures and videos.

The world's number one e-commerce company announced the new feature on Thursday called Inspire. The feature will roll out to select U.S. users in early December and to U.S. users in the following months.

Oliver Messenger, Amazon's director of shopping, said: "Users can explore new products or get new shopping inspiration in just a few clicks, all tailored to their interests, and then buy them on Amazon. "

Amazon has long used static product images and descriptions to create a unified catalog, and they have always wanted to simplify the product discovery process, not just let users actively search for products. Despite all the measures taken, most consumers will not stay on its platform. More than a quarter of Amazon purchases take less than three minutes.

Social commerce has been popular in China for a long time, but it has not improved in the United States. However, as TikTok enters the e-commerce space, Amazon, Alphabet's Google and Meta's Facebook and Instagram have added social shopping features to their services, but with mixed results.

Amazon's Inspire service will appear in the app as a lightbulb icon and will ask shoppers to select more than 20 interests, including cosmetics, pets and games, and customize content accordingly. Shoppers can then purchase items shared by other users, brands and influencers.

It is unclear whether Inspire will succeed. Amazon often rolls out experimental features, but if they don't succeed, they quietly shut them down.

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