Shulou(Shulou.com)11/24 Report--

CTOnews.com December 8 news, according to the China Consumer Association official account news, December 8, the China Consumer Association released the "aging App consumption supervision and evaluation project research report." The report shows that 76.2% of the respondents are generally satisfied with the current situation of App aging, with consumers' commonly used catering, shopping, social communications and other audiences, and App, which serves daily life, leading the aging process.

The evaluation shows that with the vigorous promotion of relevant departments such as the Ministry of Industry and Information Technology and the active participation of enterprises, App aging work has begun to benefit all elderly consumers.

CTOnews.com learned that of the 104 commonly used App evaluated by the China Consumer Association, 76% of the App reached the standard rate of more than 75%, of which 34 App were evaluated by the Ministry of Industry and Information Technology.

In order to help elderly consumers adapt to the digital age and continuously cooperate with relevant departments to promote the improvement of aging supply-side quality, the China Consumer Association organized a special survey in 2022 to evaluate and investigate the current situation of relevant enterprises promoting mobile phone App (hereinafter referred to as App) aging, and put forward relevant work suggestions.

This survey covers two directions, one is the evaluation of App aging, and the other is the questionnaire survey on the current situation, cognition, demand and evaluation of elderly consumers using App, which aims to fully understand the current situation of mainstream App services for the elderly from both supply and demand at the same time.

In the evaluation of aging App on the supply side, the survey focused on 10 areas closely related to the lives of elderly consumers, such as social communication, catering, shopping, navigation and travel, and selected 104App products with large downloads, large number of users and unobvious younger audience tendency from mainstream app stores for evaluation, which fully represented different demand directions of App products.

Evaluation of the types of App in the aging App questionnaire survey on the demand side, taking the elderly consumers aged 60 and above as the object, taking into account the economic, cultural and regional differences in different regions, 1926 questionnaires were collected both online and offline nationwide, covering elderly consumers in first-tier, second-tier and third-tier cities.

According to the results of the evaluation survey, seven main conclusions are drawn:

1. 76% of the App meets the basic requirements of aging transformation, with a total of 79 App reaching 75% and above, and 20 App reaching between 60% and 75%, indicating that most App can properly take into account the physical and mental characteristics of the elderly in the process of development and design or iterative updating, and take corresponding measures.

2. App, which has a large audience such as catering, shopping and social communications, takes the lead in the aging process. The App of catering, shopping, convenient life, social communication and educational news takes more into account the needs of the elderly in its overall design. App belongs to an industry where the track is more mature, the user scale is large and there is no obvious younger attribute, and the comprehensive standard rate of the evaluation index is more than 90%.

3. App has a high degree of aging in terms of maneuverability, and the overall rate of reaching the standard is 92.6%. There is more room for improvement in terms of convenience for the elderly, and the average rate of reaching the standard is only 66.6%. Some App should be more suitable for the physical and mental characteristics of the elderly in terms of hearing, vision, touch, thinking and cognition. Leisure games App in compatibility and audio-visual entertainment App need to focus on improving safety.

4. Elderly consumers' overall satisfaction with App aging is stable at a high level, and their expectation for safety is still high.

5. Elderly consumers prefer App to be convenient to operate, functional and practical, and to increase the use of guidance and auxiliary measures.

6. The aging results of medical and health care and pension information are more expected. in the survey, according to the special App needs of the elderly, elderly consumers have the highest expectations for health care and pension information App.

7. The promotion and promotion of App aging results can be further strengthened. the survey found that some App still have inconvenient embedded interface to retrieve, the information of the old version is not prominent enough, and the awareness and actual utilization rate of the old version of App is not high.

In the report issued by the China Consumer Association, the six main phenomena found in the evaluation and four phenomena found in the questionnaire survey are also described in detail. Such as:

The aging of 40% of ● App stays in the "point" advancing stage.

59.7% of ● App is embedded with old interface or has a separate old version, of which 21.2% of App has also developed a special version for the elderly, and 38.5% of App has built-in old interface, which can be switched to old mode.

The 40.3% App of ● has neither a version for the elderly nor an embedded interface for the old.

Another example is:

The security of ● personal information is guaranteed, but the phenomenon of advertising plug-ins and induced operation has not been completely eliminated, and the contradiction between aging public welfare and corporate profits has not been resolved. 81.7% of App meets the aging requirements in terms of banning advertising plug-ins, and 92.3% of App does not have induced downloads or induced payments.

Another example is:

● elderly consumers can accept new things, and do not exclude the new things of the mobile phone network. Nearly half of the elderly consumers urgently need special App for the elderly. At the same time, the use of smartphones is most affected by physical and mental factors, such as small fonts, many advertisements, difficult to close pop-up windows and so on.

According to the results of this evaluation and survey, the China Consumer Association has put forward six suggestions to further promote the aging of App:

The first is to improve the supervision mechanism of aging consumption of mobile phone App.

The second is to accelerate the aging process of App in key areas such as medical and health care, pension information, living expenses, community services and so on.

The third is to advocate the aging transformation of App centered on the elderly.

The fourth is to promote the sharing of advanced technologies and models for App aging transformation.

Fifth, strengthen the supervision of App personal privacy and financial information risk.

The sixth is to create an atmosphere of "want to surf the Internet, be able to surf the Internet, be able to surf the Internet, and dare to surf the Internet".

According to statistics, people aged 60 and above account for 18.9% of the total population. People aged 65 and above account for 14.2% of the total population, and the size of elderly netizens aged 60 and above reaches 119 million.

However, due to physical and psychological changes, many elderly people do not know how to surf the Internet or use smartphones, encounter inconvenience in daily life, such as travel, medical treatment, and consumption, and are unable to fully enjoy the convenience brought by intelligent services. the problem of "digital divide" faced by the elderly has become increasingly prominent.

In 2020, the General Office of the State Council issued the Circular on implementing plans to effectively solve the difficulties in using Intelligent Technology for the elderly, clearly proposing to promote the aging transformation of Mobile Internet applications (App).

The Ministry of Industry and Information Technology has successively issued policies such as "Special Action Plan for Aging and Barrier-free Transformation of Internet applications", "Circular on effectively solving the difficulties in the use of Intelligent Technology for the elderly to facilitate the use of Intelligent products and Services for the elderly" and "Circular on further implementing the Special Action on Aging and Barrier-free Transformation of Internet applications" And from January 2021 to implement the "Internet application aging and barrier-free transformation of the special action", the first batch of promotion of 8 categories of 115 websites, 6 categories of 43 App for aging and barrier-free transformation.

It is understood that a total of 648 websites and App have passed the aging and barrier-free transformation and evaluation.

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