Shulou(Shulou.com)11/24 Report--

CTOnews.com December 7 news, the much-anticipated "Avatar 2: The Way of Water" will be released in the mainland on December 16, as an audio-visual blockbuster, presumably many small partners have chosen IMAX cinema.

In fact, Avatar 2: The Way of Water also has CINITY cinema version of China's independent intellectual property film technology, supporting 4K 3D high frame rate, which will also be launched on December 16.

CINITY, as a film high-tech format brand with independent intellectual property rights in China, European Film Expo in June 2022 (CineEurope), at the request of director Cameron's team and Disney of the United States, 4K and 3D high-frame demo clips of Avatar 2: The Way of Water were produced and screened using CINITY's exclusive plate-making process. The screening effect won unanimous praise from the audience. The organizing committee of European Film Expo awarded CINITY the "Special Technical Achievement Award."

In addition, at Disney's request, CINITY will be the exclusive screening partner for Avatar 2: The Way of Water's domestic premiere and will provide screening system support for the film's premieres in multiple countries and regions. Recently, CINITY projection system has been shipped to Germany and Switzerland and will be installed and debugged before the release of Avatar: The Way of Water on December 16.

▲ CINITY Cinema, Photo Source China Film Co., Ltd. According to China Film Co., Ltd., on December 7, China Film CINITY and Wanda Film announced that they had reached an important strategic cooperation. Wanda Film will build 100 CINITY cinemas, which is the largest market expansion of CINITY since the brand was released in 2019.

CTOnews.com understands that by the time Avatar 2: The Way of Water is released, 30 Wanda cinemas will have completed CINITY cinema construction, and more CINITY cinemas will be built six times later.

CINITY Film Projection System creatively integrates high-tech in seven film projection fields: 4K, 3D, high brightness, high frame rate, high dynamic range, wide color gamut and immersive sound, which can make the film picture clearer, color more gorgeous, image smoother, detail richer, action more coherent and sound more realistic, so that the audience can enjoy the ultimate immersive viewing experience. CINITY has two film master production centers in Los Angeles, USA and Beijing, China, which can provide major and most domestic and foreign CINITY film source supply for the film market.

In addition to Wanda Films, Hengdian Film and Television, Perfect World, Xiaoxiang, Zhujiang and other cinemas have recently signed a framework agreement with CINITY for batch installation of CINITY projection system. In terms of film production, films such as Wandering Earth 2 and Great War also adopt CINITY's production technology and craft. A growing number of films, such as Fast & Furious 10 and Dune 2, will be mastered and screened in CINITY's high-tech format.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.