Shulou(Shulou.com)11/24 Report--

Recently, there has been a spate of news such as the dissolution of Hengchi and the bankruptcy of self-travelers. This morning, Ziyou also sent a letter to NV users to the effect that NV could not be delivered in the short term due to its own problems. It will give users a car model and 200 yuan Starbucks consumption card compensation and a full refund within 48 hours.

Yes, many new car companies seem to be in jeopardy, but what many people may not know is that new car companies are really not that easy to die.

The vigorous liquidation of Baiteng and Bo County in 2021, coupled with the epidemic and the cold winter of the industry in the previous year, once had the feeling that the new car was going to be finished collectively.

However, the Ranger who has been identified as the PPT car from the beginning is still alive, the singularity which has not been mass-produced for eight years is still alive, and the future of some models on sale, Aichi, Skyline and so on are still alive, albeit extremely difficult. It's just that it's really hard to turn around, and you have to perform a movie-level reversal.

Screenshot from the second episode of the first season of "Secret matter No. 9" is like taking away the steel cable safely, it will fall if you are not careful, but it will not fall to your death, but it will hang in mid-air, just hanging there.

The N death methods (or falling methods) of the new car drop the steel cable in so many ways that it is even very funny.

Some people walk and suddenly find that they can't go on. Baiteng and Bolshund are typical and rare two families that have gone bankrupt. They are bankrupt, but it does not mean that they are the worst, at least not the most absurd. It can only be said that they are the most mismatched between reality and dream. If the stalls are not so big, if they take their time carefully, they will never go bankrupt first.

For example.

Some people have never taken a step on the tightrope since they announced, "I'm going to walk the tightrope." The Ranger held a press conference and was on the verge of bankruptcy and has been on the verge of bankruptcy to this day. To this day, we still don't know what the Ranger has done, and the company has only three highlight moments: the first was the 2015 press conference, which came with a car, which was copy's Tesla Model S; the second was the announcement that it had invested $11.5 billion in a factory in Huzhou, which was exposed in 2019; and the third was that Chairman Wei Jun was frozen 4500 million shares at the beginning of this year.

The picture comes from some companies on the Internet, you may suspect it is playing "PUBG", come up and search for a wave of equipment and fire two shots, and then start squatting in the toilet. You don't seem to care when the ring comes. Singularity is one of the first local new cars to come up with finished products. It was founded in December 2014 and brought to iS6 at the Beijing Auto Show in 2016. At first glance, it looked like a mass-produced car, and then six years later, it was what it was then and what it is now. Finally, there was news in July this year that the cooperation had applied to the court for compulsory bankruptcy reorganization.

There are some companies that suddenly suffocate when they haven't done anything, and you know who I'm talking about. Letv supercar has only two stages. The first stage is to cooperate with BAIC, Zhongtai, and Aston Martin to recruit Ding Lei and Zhang Hailiang. Then came the collapse of the Letv Building. A large number of broken capital chains began to appear in November 2016. In July, it was rated as a "Ponzi scheme" by the Nevada Finance Minister. It was launched in early 2017 and laid off at its North American headquarters in March. Letv car did not even get a "high-quality asset" identity, directly gone.

The current state of Hengchi is quite similar, and its current predicament is all given by Evergrande. The starting point was the "three red lines" policy in 2020 and the failure of Evergrande Real Estate to borrow a deep house, and then Evergrande's wealth thundered in September 2021, and Hengchi was dragged down like this.

However, there is one thing, even without the Evergrande crisis, Hengchi itself is not good. There have been problems such as plane ghosts, abnormal brakes, seat ventilation and seat heating that cannot be turned off. What's more, without real estate, there can be no Evergrande, and without Evergrande, there can be no Hengchi, so Hengchi has no place or reason to complain.

The picture is from the Internet suspense. to this day, there are still only two well-known bankrupt new cars, Baiteng and Bo County. Baiteng is an overseas founding team, while Huang Ximing, the founder of Boxun, was born in Ford and spent his pre-business career in the United States. How to put it, foreign ink can't write in China?

Sometimes I have to sigh that the vitality of local companies is to be more tenacious. In the booming and uncertain new energy market, these local players are trying to survive or make the last money in one way or another.

What is most worth exploring are always the newly built cars that really want to survive and want a place. They broke through the extremely difficult hurdle of "building cars" only to find that the real difficulty was to convince the market.

At present, new energy vehicles are still in a vigorous state, so that Aichi and the future keep the possibility of turning around. Aichi and the future are just ordinary unsuccessful new car builders, and there is not much chance of turning around. But I have to say that the new car-building business of Fu Qiang and Lu Qun has an almost romantic and tragic sense of beauty.

Aichi completed a high-level reshuffle in July this year, and Fu Qiang retreated to the second line. a few years ago, he staggered with this team to create, develop, and produce. In the hope of opening up the European market at the Geneva Motor Show in 2022, the epidemic was temporarily cancelled. completed the almost impossible task, the new management team brought money to enter the venue, and in the summer sponsored the title "The Voice of China 2020". The future car K50 is one of the early newly built cars with strong topic. Higher prices and not enough outstanding product power lead to failure. In June this year, the future released a new car K20, which this time brought the pricing down to the 100000 level. Moreover, it is still a sports car.

Some companies are pinning their hopes on the rich possibilities of the new energy industry, suppressing the new technological route and expecting something in return. In November last year, Yinlong changed its name to Gree Titanium. after Dong Mingzhu joined the bureau, the company had a farce, and its products never made it into the mainstream, but the lithium titanate technology route that it had always adhered to had some gains. It won the patent gold award of China intellectual property Bureau at the end of July this year. There is no need for myths. I just want to say that they are still fighting.

As for the Ranger and Singularity, they still stay in the state of telling stories and playing capital games.

Over the past two years, they have been in arrears of wages and suppliers, and problems of one kind or another have emerged one after another, and funds have long been unable to support product and technology development. what is the purpose of supporting it? If you think hard, you can only think of some possibility of making a profit in the end, such as putting together a production qualification to sell (each has negotiations with Huzhou and Tongling). Or can you see that there are still many governments jealous of the new energy industry, looking forward to a renewal of life or some other opportunity?

Wang Fengyou, the god of ant power | the picture is from the Internet. At the end of their lives in 2020, there was also an uproar over unpaid wages. There was no way for rights workers to contact the media for help. Finally, the company negotiated with employees to make corresponding compensation. Although the exact degree of completion is unknown, it is at least decent. If it can be achieved to this extent, there will be a continuous influx of talents for new energy vehicles and even subsequent innovation projects, which is the real source of innovation power.

The real end of the new energy market will soon usher in another challenge. The state subsidy for new energy vehicles ends on December 31, and the bicycle subsidy of 4800 to 12600 yuan will cease to exist from next year. At that time, Aichi, the future, the skyline and other difficult new car companies are doomed to face more difficult difficulties.

A counterintuitive reality is that the car industry does not seem as brutal as one might think. Few group buying hundred regiment wars survived, few O2O survived, few chauffeured cars survived, and few shared bikes survived. By comparison, the new car is even fruitful.

The bike-sharing "graveyard" in Luyang, Hefei | the picture is from the "financial world". The reality is that because of the complexity of the automobile industry, new cars are actually only halfway through. In the Internet industry, the establishment and growth of companies are light-speed, almost unresponsive, they have already begun to fight frantically at prices, while in the automobile industry, the establishment and development itself is a meat grinder. A large number of new companies that we can't even name have been eliminated.

This "chainsaw shock" has just reached the "I wanna play a game", lively in the back.

Break up the word "lively" and you will probably know the next play--

First, it is hot, the blood is hot, the desire for survival and the desire to win are hot.

Second, we have seen too much advertising war and price war in the Internet industry, and we do not know what the farce in the new car industry will be.

This article comes from the official account of Wechat: autocarweekly (ID:autocarweekly), plum from West Asia.

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