Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 7 (Reuters)-according to a confidential decision by the European Union's privacy watchdog, Meta will only place ads based on personal data with the consent of users, according to a source familiar with the matter on Tuesday local time.

CTOnews.com learned that the Irish data Protection Agency is responsible for overseeing Meta because its European headquarters are in Dublin and it has one month to issue decisions in accordance with the binding decisions of the European data Protection Committee (EDPB). The person familiar with the matter said the regulator's ruling could include huge fines.

The targeted advertising models of big technology companies and the way data are collected and used have attracted regulatory scrutiny around the world. Meta shares fell 6.2 per cent in intraday trading. Companies that rely on digital advertising, such as Google, Snap and Pinterest, fell 2.2 per cent, 8 per cent and 4 per cent respectively.

The Irish case against Meta was triggered by a complaint from Austrian privacy activist Max Schrems in 2018. "they did not set a yes / no option for personalized advertising, but just moved the consent clause in the terms and conditions. This is not only unfair, but also clearly illegal." "We are not aware of any other company trying to ignore GDPR in such an arrogant manner," Schrems said in a statement. "

Schrems said EDPB's ruling means that Meta must allow users to choose not to use personal data for advertising, while the company is still allowed to use non-personal data for personalized advertising or to seek user consent before using personal data for advertising.

The landmark privacy rules of the 27-country group, known as the General data Protection regulations, came into effect in 2018.

A spokesman for Meta said Meta was in contact with Irish institutions. "GDPR allows a range of legal grounds for processing data in addition to agreeing to or performing a contract," the spokesman said. "according to GDPR, there is no hierarchical distinction between these legal bases, and no one basis should be considered better than the others."

Apple's new privacy rules restrict digital advertisers from tracking iPhone users, which is also a blow to Facebook's parent company.

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