Shulou(Shulou.com)11/24 Report--

CTOnews.com, Dec. 6 (Xinhua)-- Microsoft recently considered building a "Super App" that combines shopping, communications, web search, news and other services into an one-stop smartphone App, according to theinformation.

Reported that this will be Microsoft's ambitious move to further expand into consumer services. Microsoft executives hope the App will boost the company's multibillion-dollar advertising and Bing search business and attract more users to Teams communications and other mobile services, according to people familiar with the matter.

▲ Microsoft's app on Apple's App Store however, unlike Apple and Google, Microsoft will not launch a mobile app store, but by creating an all-in-one App where people can access other Microsoft products without leaving, Microsoft hopes to emulate Tencent's mobile strategy. Tencent's Wechat App, which combines communications with services such as shopping, online games and news, is an inspiration for Microsoft executives, according to people familiar with the matter.

Microsoft has yet to comment on the news. If Microsoft integrates its own services into an App, will you use it?

CTOnews.com learned that after the failure of its own Windows Phone platform, Microsoft's current strategy is to bring its own software services to more devices and launch a number of Android / iOS applications.

In addition, in a filing with the UK Competition and Market Authority (CMA), Microsoft revealed that it would build a Xbox mobile game store that would provide games directly on mobile devices, challenging Apple and Google.

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