Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 6 (Xinhua) in March this year, Huawei launched its first electronic paper flat panel MatePad Paper, equipped with Hongmeng system, on Chinese mainland, marking Huawei's official entry into the electronic paper flat panel industry that has been popular for nearly two years. After its launch, the MatePad Paper quickly became the fastest-growing single item, ranking first among cumulative sales in the online e-paper board market from March to the end of the third quarter, according to RUNTO.

The first cumulative sales volume from MatePad Paper,3 month to the end of Q3

According to RUNTO, online sales of MatePad Paper directly surpassed Amazon's Kindle Youth Edition, which has held the top spot for a long time, to become the best-selling model in May, June and July, and topped the e-paper board online market for three consecutive months in May, June and July. In May, monthly sales exceeded 10, 000 units, becoming the only official electronic paper book with more than 10, 000 units sold online so far.

From May to July 2022, China's e-paper flat online sales TOP10 model, unit: Taiwan long time dimension, although Huawei's sales began to decline from August, Kindlle gradually rebounded, and the impact of new products from other domestic brands, MatePad Paper still ranked first in the cumulative sales of e-paper flat models from March to the end of the third quarter, followed by Kindle Youth Edition.

From March to September 2022, online sales of TOP10 models for electronic paper in China, unit: Taiwan benefit Huawei, the share of smart office books climbed to nearly 50%.

Analysts at RUNTO believe that Huawei, as one of the leading manufacturers of consumer electronics brands in China, has played two roles: on the one hand, it has significantly boosted the market size and attention of large-size e-paper on the consumer side. Judging from the current situation, the niche e-paper flat market has been blessed by big brands such as Huawei, and the market heat continues to rise further. At the same time, the entry of Huawei has also injected a boost into the market, speeding up the R & D and innovation of the major ink screen manufacturers.

Second, the audience gradually expanded from the initial reading crowd to the office crowd, and the adaptation of the application scene was further consolidated. The electronic paper plate can be divided into three categories, namely, reader, intelligent office book and intelligent learning book. Judging from the performance of various product categories in the first three quarters, the growth momentum of readers gradually weakened after Kindle announced its withdrawal from China, and after the release of Huawei MatePad Paper, smart office books have become the new growth pole of e-paper tablets.

In terms of overall market share, the market share of readers fell from 71% in the first quarter to 51% in the third quarter, while smart office books increased from 28.9% in the first quarter to 47.5% in the third quarter, with a market share increase of 18.6 percentage points.

2022Q1-Q3 China electronic paper flat board online market product structure, unit: Taiwan in addition, electronic paper smart office book has also become the main driving force of electronic paper flat sales. Huawei's entry into the electronic paper flat panel industry is not a substitute for traditional brands, but a role of enrichment and supplement. Traditional brands to Kindle, palm, aragonite and other most of the reader products, mainly for readers. Huawei focuses on large-size smart office books, which are targeted at smart office scenes.

The electronic paper plate has shifted from reader-led to intelligent office book-led, in which Huawei has played an important role as a connecting link between the preceding and the next. The market space vacated after Kindle announced its withdrawal from China will be gradually divided by brands positioned as smart office books such as Huawei and iFLYTEK with their own product strength, system strength, networking and other advantages.

Attached: Huawei's strategic layout of "1x 8N", five major scenarios

Huawei takes "1x 8N" as the strategy, takes the mobile phone as the center, and extends the whole scene to build five smart scenes: smart home, audio-visual entertainment, sports and health, smart office, and smart travel. Huawei layout electronic paper plate is to improve its strategic layout, enrich the Hongmeng ecology in the intelligent office scene to achieve.

Huawei Internet of everything full scene Smart form CTOnews.com learned that Huawei MatePad Paper ink flat plate collection version uses elegant melanin leather material, engraved with classic cross lines, weight 370g, thickness 6.65mm, with exquisite gift boxes. Equipped with a 10.3in 86.3% PPI ink screen with a resolution of 1872 x 1404, it supports intelligent refresh rate, is equipped with 6GB + 128GB storage, and uses Huawei Kirin 820E chip.

Huawei MatePad Paper ink tablet library version supports LTE connection, which can be connected by inserting a card. Loop antenna design, designed for travel, handheld scene optimization, can also read information at any time on the way, instantly sign mail. It also has Wi-Fi 6 +, fingerprint power key, 32-level reading lamp, double loudspeakers, 22.5W fast charging and other bright spots. In addition, M-Pencil ushered in a new white matte version, note-taking features ushered in a number of upgrades.

In terms of system functions, Hongmeng HarmonyOS of Huawei MatePad Paper ink tablet ushered in PDF intelligent typesetting upgrade, emotional timbre reading, characteristic fonts, bookshelf classification, card design and other functions.

Attached: RUNTO electronic paper flat plate classification

E-paper reader takes reading as its core function, which is mainly used in reading e-books, browsing news and other life scenes. The e-paper plate with massive reading resources is generally small (less than 9 inches) and low (less than 2000 yuan).

The electronic paper intelligent office book has a compound function, which not only has the function of reading, but also has many functions, such as handwriting, biometric recognition, voice conversion, multi-device cooperation, split screen and so on. It is mainly used in meetings, business negotiations and other office scenes. The general size is too large (more than 9 inches) and the price is too high (more than 3000 yuan).

The core functions of e-paper intelligent learning are educational resources, educational entertainment, educational application, learning planning, knowledge testing, specialty development and so on. It is mainly used in e-paper intelligent flat panels of educational scenes such as autonomous learning and classroom teaching. The general size is too large (more than 9 inches) and the price is too high (more than 3000 yuan).

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