Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 6 (Xinhua) after Ford's national dealer conference in September, all dealers (a total of nearly 3000) can voluntarily join the company's new Model e program.

Ford CEO Jim Farley (Jim Farley) announced in an interview at the World Automotive News Conference (Automotive News World Congress) on Monday that 2/3 of dealerships had joined the Model e program between 2024 and 2026.

He sees this as the biggest opportunity for growth and price creation since Henry Ford began mass production of the Model T, and he is trying to seize it with both hands.

CTOnews.com learned that Ford expanded its growth strategy in March to create three different business units: Model e, Ford Blue and Ford Pro.

Model e: accelerate the large-scale innovation breakthrough of electric vehicles.

Ford Blue: will expand the company's ICE automotive portfolio and use cash flow to expand its EV division.

Ford Pro: the company's business and software solutions.

Bill Ford, executive chairman of Ford, explained: "this is not the first time Ford has reimagined the way forward, but they have to find their own way." In order to compete with Tesla, the current leader in the new energy vehicle industry, Ford has realized that it needs to simplify the customer experience.

It is worth mentioning that Tesla's biggest advantage over these traditional car companies is that it sells cars directly to consumers, thus saving middleman costs, but Ford said: "We bet on dealers." we're not going to go straight this way. but we need to be professional. "

Farley says the company needs to reduce costs, improve profitability and provide a better customer experience as much as possible to stand out from the competition.

Under the program, Ford dealers can choose from one of two levels to obtain a "EV certified" certification level, but require at least 500000 of the initial investment to obtain:

Repair and maintenance

A public DC quick charger

If you choose to invest $1 million to $1.2 million, you can get a "certified elite" certification level, including two public DC quick chargers, and provide them with car shows, quick supplies, and display them on Ford.com.

Farley said on Monday that 1920 Ford dealers have participated in the voluntary Model e program from 2024 to 2026. 1659 of them chose the Certified Elite level, while the other 261 chose "EV certified".

Ford says dealers have another option in 2025 if they choose not to participate, and then they can start selling electric cars in 2027 if they want.

"Ford Electric vehicle Certification Program encounters resistance from dealers: lack of flexibility and high fees."

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