Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 6, according to later Finance, bilibili has recently launched a round of systematic actions to reduce costs and increase efficiency, including personnel optimization, reduction of business input costs and operating and management expenses.

A person familiar with the matter said that this personnel optimization mainly involves the core business such as main station and live broadcast, and a number of measures to reduce costs and increase efficiency are expected to save the company more than 2 billion yuan in costs.

CTOnews.com has reported that bilibili released financial results for the third quarter of 2022 on November 29, with revenue of 5.8 billion yuan in the third quarter, an increase of 11 percent over the same period last year; the market expects 5.717 billion yuan.

In the third quarter, bilibili lost 1.7 billion yuan (US $241.2 million), 36% lower than the same period in 2021; the average daily active users reached 90.3 million, an increase of 25% over the same period in 2021; the average monthly active users reached 332.6 million, an increase of 25% over the same period in 2021; the average monthly paying users reached 28.5 million, an increase of 19% over the same period last year.

"loss reduction has become one of the most important tasks for the company," bilibili CEO Chen Rui said at the time. Next, the company will reduce investment in non-core businesses, concentrate resources on businesses with higher cash flow rates, and plan to complete the team's "losing weight and weight" this year.

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