Shulou(Shulou.com)11/24 Report--

According to news in the morning of December 6, Beijing time, recently, an organization owned by the European Union spent 387000 euros ($407000, about 2.856 million yuan) on a 24-hour promotion event in Yuan Universe. As a result, Weiss Chadwick (Vince Chadwick), a media journalist who participated in the event, described the scene of the event as deserted and few participants.

The event, held last week, is essentially the equivalent of a relaxing "beach party" within the meta-universe, with music and various entertainment activities. The theme of this event is to launch and promote the EU's "Global Portal" strategy (Global Gateway).

This time, the event held in virtual reality has invested a lot of money, and the initial news was questioned by relevant EU employees when it was first revealed in October.

The first comments from some EU employees on the 387000 euro event included "disappointment, embarrassment" and even "digital garbage".

EU agencies say the campaign is aimed at people between the ages of 18 and 35, who are keen on social media tools such as TikTok, a short video platform, and Instagram, a mobile platform. Traditionally, they are not enthusiastic about political activities.

Originally equivalent to an event of online video promotion, it eventually became an internal activity of virtual reality, but now it seems that the European Union has not achieved its goal of sending messages to young people.

The EU International Partners Agency, which is responsible for hosting the event, said on social media that you are welcome to visit the "Global Portal" strategic platform, where people can make new friends, think about and discuss global hot issues, and make some changes to the future shared by mankind.

Chadwick, the journalist who participated in the Universe event, described his experience through social media, saying that apart from himself, only five people attended the event.

Chadwick and the other participants were so bored that they communicated with each other and didn't know what the event was going to do.

Chadwick asked another participant if they had mistaken the date of the event (because the scene was so deserted). Another participant said that the so-called live concert is the same DJ loop playing the same song.

About an hour after the event began, everyone else had left the scene, leaving Chadwick alone.

It is reported that the so-called "EU Global Portal Strategy" aims to raise about 300 billion euros by 2027 to help the world gradually return to normal after the outbreak.

The EU has not commented on the embarrassing launch.

It should be pointed out that this EU event is not "the only embarrassment" for the concept of meta-universe. A few years ago, American social media giant Meta and its boss Zuckerberg launched the meta-universe concept around the world, but the implementation of the concept is not smooth. Meta's meta-universe division has lost 30.7 billion dollars, but Zuckerberg announced massive layoffs at Meta. Under the background of this cruel reality, the concept of meta-universe has been criticized and questioned in a new round all over the world.

The latest quarterly results show that Zuckerberg is facing widespread skepticism on the concept of meta-universe to increase the bet, making investors "feel more disgusted" with Zuckerberg's meta-universe plan.

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