Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 5 (Xinhua)-- Apple's AirPods Pro 2 will help expand its leading position in the third quarter of the "True Wireless Stereo TWS" wireless headset market, according to new market research data.

Apple's AirPods lineup has dominated the TWS market for some time until the third quarter of 2022. This lead has been further expanded with the launch of the updated AirPods Pro 2 in September.

The global market for smart personal headphones declined for the second consecutive quarter in 2022, with shipments falling 4 per cent year-on-year to 113.6 million units, according to Canalys. However, TWS was the only subcategory showing growth, with an increase of 6 per cent year-on-year to a total of 76.9 million.

Apple took the lead again this quarter, with global shipments growing 34% from 17.8 million Q3 units in 2021 to 23.8 million Q3 units in 2022. This surge also means an increase in its market share, from 24.6% of Q3 in 2021 to 30.9% of Q3 in 2022.

According to analysts, the launch of AirPods Pro 2 has greatly boosted sales of Apple headphones. This model shipped 4.2 million units in this quarter alone, accounting for 20% of all AirPods shipments.

CTOnews.com learned that Samsung's headset shipments fell 15 per cent to 7.4 million from 8.7 million of Q3 in 2021 and its market share fell from 12 per cent to 9.6 per cent. Despite the previous launch of the Galaxy Buds 2 Pro, Samsung did not ship until the end of August and sold at a high price, "limiting market performance," the report said on Monday.

Another good performer in the top five is boAt, an Indian manufacturer, which rose 50% to 4.1 million, up from 2.8 million a year ago. Shipments of Xiaomi headphones, which ranked fourth, fell 31 per cent year-on-year to 3.4 million and Skullcandy fell 4 per cent to 2.6 million.

Shipments of TWS in India reached a new high of nearly 10 million units in Q3 in 2022, while shipments of wireless headphones fell by 20 per cent for the first time. The share of the TWS category exceeded 50 per cent for the first time, while overall market growth slowed to 2 per cent.

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