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This article mainly explains "how to understand the basic data and functions of traffic statistics". The explanation content in this article is simple and clear and easy to learn and understand. Please follow the ideas of Xiaobian and go deep into it slowly to study and learn "how to understand the basic data and functions of traffic statistics" together.

In traffic statistics, there will be a variety of data to reflect the current traffic status of the website, the more powerful traffic statistics tools have the richer data, such as Google Analytics has dozens of traffic reports, each report has a specific analysis role. For the current industry situation, SEO personnel need to study and ensure the quality of traffic according to traffic conversion. In traffic analysis, there are several basic important data that are essential.

1. Number of IPs

In a public WAN, each terminal has a unique IP address, and the IP number in the website traffic is the number of WAN terminals accessing the website. In the Internet, multiple terminal devices can share an IP of our website through a router, so the IP number does not reflect the actual number of users accessing the website.

2, UV number

The number of unique visitors, absolute unique visitors. The number of UVs is counted according to cookies, and the number of UVs also refers to UVs per unit time. Repeated visits per unit time will not be counted repeatedly. Since multiple browsers on the same computer can obtain multiple cookies, and users can disable cookies, IP numbers and UV numbers do not strictly represent accurate website traffic.

3、PV

That's website traffic. The number of visits to pages on the site. Each page opened or refreshed counts as a PV. Generally, the UV number and PV number of website search traffic trends over time are used to evaluate the direct effect of SEO efforts over time.

4、PV/V

The average number of page views. Is the ratio of website visits and website independent visitors, this data can directly reflect the viscosity of the website, the larger the number of pages that users browse in the station, also represents the attractiveness of the website content to users.

5. Source of traffic

There are generally three types of traffic sources for websites:

a. Direct access traffic Direct access traffic refers to the traffic that users enter URL directly in the browser address bar to visit the website, which can reflect the scale and popularity of a website.

b. Referral traffic refers to the traffic clicked from other websites, which can reflect the effective number and quality of external links of the website on the Internet.

Search traffic refers to the traffic entering the website through search engine search, which is the traffic that SEO personnel need to focus on.

6. Search terms

That is, website search traffic users in search engine search keywords, this is SEO traffic analysis of the most valuable resources, as SEO personnel must make good use of this resource.

7. Conversion rate

Every user who does what the webmaster expects is a conversion, and the conversion rate is the ratio of the number of users who generate conversions to the total number of unique visits. Every optimized website has a purpose, even if the website has more traffic, there is no conversion rate that is useless. When the website structure is set reasonably and the page guidance is set in place, the traffic with high conversion rate is valuable traffic. So SEO personnel not only have to strive to get more traffic, but also need to improve the conversion rate of traffic.

Thank you for your reading. The above is the content of "How to understand the basic data and function of traffic statistics." After studying this article, I believe everyone has a deeper understanding of how to understand the basic data and function of traffic statistics. The specific use situation still needs to be verified by practice. Here is, Xiaobian will push more articles related to knowledge points for everyone, welcome to pay attention!

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