Shulou(Shulou.com)11/24 Report--

CTOnews.com news on December 5, according to RUNTO's latest "Chinese mainland Laser projection Market Analysis Quarterly report (China Laser Projector Market Analysis Quarterly Report)", Chinese mainland laser projection (including laser TV) market shipments in the third quarter of 2022 was 175000 units, a slight increase of 2.7% over the same period last year. Under the persistent poor social and economic prosperity, the laser projection market shows strong development toughness.

As of the third quarter, cumulative shipments reached 462000 units, an increase of 13.7% over the same period last year, and more of the increase came from an increase of more than 22% in the first half of the year.

Chinese mainland laser projection market shipments changes in 2021-2022, unit: with the dual drive of technology and industry chain synergy, laser display technology has formed full application scene coverage in home entertainment, lighting engineering, business meetings, education and training and other market segments. In the third quarter, the education market became the only segment that fell year-on-year, with many projects cancelled or delayed, shipments plunging 27 per cent, market share squeezed, and its share of the market fell 6 percentage points to 15 per cent compared with the same period last year. The household market share remained 52%; the engineering sector gained a 1 percentage point more market share than the same period last year, with a growth rate slightly higher than the overall market, to 21%.

What is worth paying attention to is the business market, where shipments rose 69% year-on-year, far outperforming the market, and the share of the laser display market increased by 5 percentage points year-on-year to 12%. With the technological progress of digital display and holographic display, laser projection is used in more and more enterprise publicity display, immersive office experience, interactive display demand of public entertainment space and other scenes, becoming a new increment and new niche market of laser display industry.

Sales structure and change of Application in China's Laser projection Market in 2022

Household use: Hisense firmly ranks first; medium and long coke has strong growth

In the third quarter, the household market accounted for 52% of the total market. The shipment volume was 91000 units, an increase of 3.9% over the same period last year; due to the bottoming of LCD TV terminal prices and the continuous growth of intelligent projection, the market growth power is slightly insufficient. Lens technology in the home market began to differentiate, with laser TV and laser medium-long focus forming two parallel product lines, with a ratio of 6:4. Among them, the share of medium and long coke increased by nearly 26 percentage points over the same period last year, and sales increased by 179% compared with the same period last year.

Hisense ranks first in the household market with a market share of more than 32%. In terms of ultra-short focus technology, Hisense is dominant, with a market share of more than 50%.

When Bay ranks second with a 20% share and grabs more than half of the market share in medium-and long-focus laser products. Fengmi full-technology product line layout, market share reached 17%, an increase of 2.5% last year, ranking third in the overall market, in ultra-short focus and medium-long focus steadily into the TOP3.

2022Q3 Chinese mainland household laser projection market brand structure, unit:% project: the rise of local brands, the top five accounted for three seats

The engineering market accounted for 21% of the overall market in the quarter, with shipments of 37000 units, an increase of 7% over the same period last year. Competition between brands tends to be fierce, the direction of localization is gradually clear, Guangfeng, Vimel, Sonoke and other local brands have grown up, ranking in the TOP5, with a total market share increase of 5 percentage points over last year.

Although the overall position of Japanese brands in the industry is gradually fading, Epson, the head of Epson, still maintains a certain advantage in the engineering market, with a share of 26%, ranking first.

2022Q3 Chinese mainland project laser projection market brand structure, unit:% education: down 27%; the share of the two major domestic brands is as high as 65%

In the third quarter, the education market's share of the market fell to 15% from 21% in the same period last year, with shipments of 27000 units, down 27% from the same period last year. Due to the impact of the domestic epidemic, some education projects have been postponed or unable to be implemented. Not only in the educational projection, but also in the educational interaction tablet fell sharply in the quarter. According to the "2022 Q3 Chinese mainland educational interactive tablet market summary" report released by RUNTO, the large educational interactive tablet fell by 23.6%.

From the perspective of the brand pattern, the market concentration is once again converging on Sonoke and Guangfeng, and the total share of the two brands is as high as 65%, an increase of 5 percentage points over the same period last year.

2022Q3 Chinese mainland education laser projection market brand structure, unit:% business: intelligence or the catalytic force of the market rising 69%

The business market was the best performing segment in the third quarter, accounting for 12 per cent of the overall market, up 5 percentage points from last year, with shipments reaching 21000 units, up 69 per cent from a year earlier. Intelligence has become an important catalyst for the development of the business market. Domestic Sonoke, Guangfeng, Diheng, Japanese Epson, NEC and other multi-brands supplement intelligent products to meet the needs of intelligent business scenes and increasingly rich media content.

Sonoke ranked first in the business market with a market share of 25%, with a year-on-year increase of 81%. NEC shipments doubled, and its market share rose to 20%, ranking second.

2022Q3 Chinese mainland Commercial Laser projection Market Brand structure, Unit:% Prospect: the overall market for the whole year will ship 660000 units, an increase of 10%

At this stage of the laser display industry, Chinese brands have occupied a leading position in the industry, but also reflect: in the display industry chain, laser display has become a label of innovative technology.

A few days ago, Guangfeng Technology officially released the latest generation of ALPD ®5.0laser display technology, which achieves 120% Rec.2020165% DCI-P3210% Rec.709 on the basis of speckle-free, low-cost, efficient and compact, meets the requirements of the 4K standard for color gamut, and can reach the maximum color gamut visible to human eyes. After that, it will launch two technology versions, Pro for flagship professional needs and Lite with a more cost advantage, and optical products for C-side will be available in 2023.

CTOnews.com learned that RUNTO reported that Chinese mainland laser projection market shipments would reach 660000 units in 2022, up 10 per cent from a year earlier.

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