Shulou(Shulou.com)11/24 Report--

On December 4, Apple CEO Tim Cook, known for his communication skills, recently managed to appease Twitter's new boss, Elon Musk. Three former Apple executives revealed the secret of Cook's success, using charisma and hard-working spirit to reassure Mr Musk.

Last week, relations between Musk and Apple became very strained. Musk posted a series of tweets on Monday, accusing Apple and Cook of stopping advertising on Twitter, implying that they "hate freedom of speech." For Apple, this is a public relations nightmare.

Musk also said that Apple had "threatened to remove Twitter from its app store", but gave no explanation. Instead of taking part in the debate publicly, Cook privately invited Musk to meet at Apple headquarters. Musk later thanked Cook on Twitter for the invitation, adding that everything had been a "misunderstanding".

About how Cook managed to appease Musk, the British media interviewed a "former veteran who worked at Apple for more than 10 years" and explained: "I'm sure Cook captivated Musk with his charm. He wanted to hear Musk finish, and I'm sure Cook expressed his point of view. This is what Cook did: he rolled up his sleeves and began to solve the problem immediately. Whether it is a public relations dispute or something more controversial, he will not get involved in a high profile. This is not his style, and it is very different from Musk. "

Meanwhile, Apple co-founder Steve Wozniak (Steve Wozniak) added: "Cook's best skill is to understand and take care of everyone's needs."

John John Sculley, who resigned as chief executive before Steve Steve Jobs returned to Apple, said: "Apple's first trillion dollars came from Jobs and Johnny Ivy, and the next trillion dollars came from Cook. He keeps a low profile and won't attract people's attention, but he does a pretty good job. When you have an iPhone in your hand, you may immediately think of Jobs and Ivy, but Cook's contribution is just as important. "

Cook's main achievement is to consolidate iPhone's position as a global ideal brand. He also extended Apple's reach into new media and services, and laid the foundation for the company's foray into finance, automotive and healthcare.

Cook's steady tactics, generous dividend policy and large-scale buyback plan won the trust of Warren Buffett, the "god of shares", who called him "Apple's outstanding chief executive" in a letter to shareholders. Buffett never invested in Apple under Jobs, but he is now Apple's largest single shareholder, with a stake worth about $140 billion, accounting for more than 40 per cent of Berkshire Hathaway's investment.

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