Shulou(Shulou.com)11/24 Report--

Since taking over Twitter, Elon Musk has been increasing the intensity of his employees 'work. According to Musk, this is a new "extreme hard core" vision that requires employees to work "long hours, high intensity." Employees either follow him in reinventing Twitter 2.0 or leave.

In fact, the so-called "hard work" requirement is not Musk's patent, and the economic downturn has prompted CEOs of other tech companies to quietly ask employees to increase their workload, but their wording is not as aggressive as Musk. Employees at Meta, Google, Amazon and others are being asked to work harder or risk losing their jobs.

Meta: Mark Zuckerberg warns employees to raise performance goals Back in early July, Mark Zuckerberg, CEO of Facebook parent Meta, warned employees that he would raise performance goals.

Zuckerberg reportedly said at the time: "In fact, there are probably a lot of people in the company who shouldn't stay here. I want to raise expectations, set more aggressive goals, and be a little more enthusiastic, and I think some of you might say, this is not the place for you. I have no problem with this self-selection. "

Later that month, on his second-quarter earnings call, zuckerberg seemed a little more explicit, sharing the company's plans: "we're going to keep headcount under control for the next year, and many teams are going to downsize so we can shift our focus to other areas within the company. "

Meta asked managers in October to mark 15 percent of employees as "needing support," a move employees called "quiet layoffs." In fact, across the tech industry, more and more companies are now demanding that a certain number of employees be included in "performance improvement programs" and eventually prompted to leave the company.

In November, Meta said it would lay off 13 percent of its workforce, or more than 11000.

Alphabet: Pichai plans 20% productivity boost This summer, Sundar Pichai, CEO of Google and its parent company Alphabet, sounded the alarm that employee productivity needed to improve. A few weeks later, Pichai said in an interview that he wanted to increase employee productivity by 20%, but because of the increase in the number of employees, productivity seems to improve more slowly.

"In everything we do, we can slow down decision-making," Pichai said. You can evaluate from start to finish and figure out how to increase productivity by 20%. Sometimes, when there are three people making decisions, you will find that there are areas that need improvement. If you understand this, reducing decision makers to two or even one person increases efficiency by 20 percent. "

Earlier reports said the search engine giant also changed its employee performance rating system this year, telling managers they now expect to mark 6 percent--more than 10,000 people--of its workforce as "worst performing."

Internal documents show that some Google managers are also required to conduct a certain number of "support reviews" with employees, which managers must hold before placing employees in the "worst performer" category.

Amazon: 'Do more with less' Retail giant Amazon has a reputation for frugality, but at an all-hands meeting in early October, the company urged employees to "double down on frugality" and told them to "do more with less."

In November, Amazon dramatically scaled back its innovation lab, Amazon Grand Challenge. The move follows similar moves by several large tech companies to close so-called "moon labs" during the downturn.

Amazon has set a goal of "no regrets turnover" for executives, but in November, the company also laid off more than 10,000 employees, the largest corporate layoff in Amazon's history.

Shareholder pressure: more employees than needed Shareholders are also complaining to tech CEOs that they have far more employees than they need.

"It seems no secret in Silicon Valley that companies from Google and Meta to Twitter and Uber can achieve similar levels of revenue with far fewer people," Meta's majority shareholder Altimeter Capital said in an October letter. "The agency also argues that these companies would operate better if they had fewer employees.

Google shareholder TCI Fund Management similarly told Pichai in a November letter that conversations with former Alphabet executives showed that "the company can run its business more efficiently with significantly fewer employees." "

CEOs and investors are now watching how Twitter will operate, with about 66 percent of the company's employees laid off. Bernstein Research analysts wrote: "Twitter could end up as a case study for companies to improve efficiency, as Musk's Razor will test how efficient these businesses are operating. "

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