Shulou(Shulou.com)11/24 Report--

At the end of the year, it's time to do the year-end summary PPT again.

Are you scratching your head at this time? don't panic.

Today's article takes you to unlock the design rules of working PPT

In PPT learning, we have seen too many excellent works (some even comparable to posters) and mastered many advanced software techniques (such as 3D rotation, Boolean operations, text conversion, etc.).

Feel that everything can be P, and the strength is invincible.

However, when it comes to working slides with templates

Let's go back to before liberation.

The skills I have learned are useless!

Why is this page full of words?

The template is so ugly that I can't design it!

...

I think this is a headache for most people in the workplace.

But instead of complaining, it's better to adapt to it

I'll talk to you today.

How to make a slide show using the company's own PPT template

There is a lot of content, so it is recommended to check it over and over again.

First of all, let me ask you a question.

Why should the enterprise unify the template?

I'll give you three seconds to think.

. . .

. . .

. . .

Okay, time's up.

There are probably two reasons for companies to set up a unified template:

Standardization (unified specification, conducive to collaborative production)

Recognition (templates often have the brand temperament of the enterprise)

Among them, standardization is the most important part. For ordinary workers, PPT is mainly used for work reporting (such as project bidding, upward reporting, year-end summary, etc.)

After unifying the template, we do not need to spend time on the shaping of visual style (science and technology, three-dimensional, black gold, etc.), but can focus on the content logic itself, which greatly improves the work efficiency.

However, although there is a template, it is not satisfactory in practical application. According to my observation, the vast majority of people in the workplace cannot use the template correctly to make a clear and qualified working PPT.

Today, let's talk about how work slides should be done from the perspectives of standardization, balance and structure.

The standardization of working PPT design rules is the most basic part of working PPT design. It mainly consists of two parts: the unity of design and the integrity of content.

The unity of design, that is, color matching, font, layout, details, etc.

With the template, it is necessary to continue its style to expand the design.

The integrity of the content is an issue that many people are easy to ignore.

No title.

The chart is not complete.

Lack of data source

. . .

What on earth should a professional PPT contain? In fact, the consulting company gave us a good demonstration.

If you know McKinsey, Boston, Bain and other well-known consulting firms, you will find that most of their PPT is professional and regular (can be used as a benchmark for the industry).

The following is an example of a page that I have done in the style of a consulting firm:

This page is very representative, in which every element is meaningful and the position is exquisite.

Sense of balance the standardization mentioned above is a relatively dogmatic concept, and many people will hate these rules, but in fact, only by knowing the rules first can we make better use of the rules.

If you want to achieve 80 points in the working PPT, it is not enough to be familiar with the rules. What is more important is to master the concept of "balance".

Do you also have this kind of confusion? the template on Mingming is very good-looking, but it immediately changes as soon as you apply it. What is the reason for this?

If you have downloaded PPT templates online, you will find that most of them are neat and uniform, and the elements are in a relatively ideal state (good-looking pictures, the same number of words, elegant color matching, etc.), but in fact they are not satisfactory.

When you replace the color match, modify the copywriter, change the picture, the originally good-looking template seems to go to the other extreme.

On the surface, the element you replaced is not good enough, but in fact it breaks the original sense of balance of the picture.

Structured mastery of normative balance can make a qualified work

Being good at building structures can make a design with a soul.

The structure in PPT is like the logical sense of speech, and a logical discourse can often be quickly understood by the audience. Similarly, structured PPT design is more conducive to the transmission of information.

How to build structures in PPT? I think it can be divided into two steps:

Clear visual guidance

Dig deep into the logic and build the structure

Visual guidance (that is, reading order) A good guiding order is in line with content logic and reading habits.

This is like having an orderly speech. If you talk about something and talk about it, the audience will feel confused and it will be difficult to understand what you are trying to say.

When you have the power of visual guidance, you have the right to lead the audience.

The premise of deeply digging logic and building structural design is the deep mining of logic. only by understanding the inherent logic among the elements can we better display it in graphic language.

Here are two examples:

Case one

Case two

If you take a closer look at these two cases, you will find:

Visual design lies in shape (appearance)

Structured design lies in bone (logic)

Logical words are often easier to understand than gorgeous words, and are more conducive to the transmission and expression of information.

Finally, let's review the main points of working PPT design: standardization, sense of balance, and structure.

The above three points of working PPT design rules may seem simple, but each of them requires a lot of practice to really master.

-if it's written at the back-

PPT design is not just a mechanized operation of inserting pictures and text, it is actually a more comprehensive skill.

Rather than PPT design, I prefer to call it presentation design.

What it tests is not your software operation level, but the logical thinking, visual design, communication and expression behind it.

Even if one day PPT is replaced by some software, I think it will not affect a good PPTer to continue to shine.

When you turn off the software or even the computer, what you can leave behind may be the value that really belongs to you.

This article comes from the official account of Wechat: Slidecent (ID:Slidecent), author: Lin Limeng

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