Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 2, according to RUNTO's monthly tracking of China Surveillance camera online Retail Market (China Security Camera Online RetailMarket Monthly Tracker) report, in October 2022, the online market sales of surveillance cameras in China were 1.75 million, up 9.8 percent from the previous month; sales were 430 million yuan, up 27 percent from the previous month; and the average price was 247 yuan, up 33 yuan from September.

The monthly sales and average price of China's surveillance camera online market in 2022 CTOnews.com learned that the online market continued its September rise in October, benefiting from the pre-sale of Singles Day, once again recording an increase of about 10 per cent, and an increase of 7.3 per cent from the previous high in June.

In addition, mid-and high-end products were more popular in the month, with the overall average price rising, reaching the highest level of the year so far in October.

Xiaomi camera adopts promotional measures such as half price and free purchase, and strongly maintains its head position, with a market share of 15% and sales growth of 4.9% compared with the previous month.

The second place is fluorite, with a share of 13.6%. The price reduction and promotion effect of its C3W and C2C products is obvious, driving brand sales up to 103.2% month-on-month. In addition, if fluorite and parent company Haicangwei merge together, the share will reach 16.9%, making it the first.

In October 2022, more than 80% of the TOP10 brand share of China's surveillance camera online market supports video recording, storage, replay, and remote viewing functions, which has almost become standard, and further certification can be obtained from TOP10's best-selling models. On the one hand, video playback can find anomalies and enhance security; on the other hand, for families with old people and children, recording and looking back can not only protect the health and safety of their families, but also record their daily life.

In terms of tracking and detective functions, in the overall market, about 50% of cameras support tracking functions, and more than 85% of cameras support detective functions. In terms of the best-selling model TOP10, more than 50% of the products support tracking and more than 80% support detective. Through intelligent analysis, the camera can be upgraded from a single monitoring to omni-directional security.

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