Shulou(Shulou.com)11/24 Report--

CTOnews.com news on December 1, according to RUNTO's latest "China Smart Box online Retail Market monthly tracking (China Smart TV Box Online Retail Market Monthly Tracker)" report: in October 2022, the number of online retail sales of smart boxes in China was 164000, an increase of 12.3% over the same period last year and a decrease of 5.6% from the previous month. Retail sales were 40 million yuan, up 9.5% from the same period last year, down 1.3% from the previous month. The average online transaction price was 234 yuan.

As a product with non-rigid demand, the market performance of smart boxes is still in the doldrums, with online retail sales of less than 170000 units in October; on the other hand, affected by the advance of double 11, the volume has increased year-on-year.

The monthly retail volume of China's smart box online market in 2022, unit: ten thousand units CTOnews.com has learned that according to the data, in October this year, the smart box online market TOP4 brands are Tencent, Xiaomi, Tmall Magic Box and Dangbei, CR4 reached 60.7%, down 9.2% from the same period last year, up 6.0% from last month.

Tencent topped the list for the second time since June this year, with a market share of 20.4%, an increase of 3.1% and 3.9% respectively compared with the same period last year. Among them, the price of Tencent Aurora 3C box was reduced to 100 yuan, ranking first on the list of best-selling models.

Xiaomi ranks second, accounting for 18% of the market, up 1.1% from last month. Xiaomi's product line has the lowest number of models sold in the TOP4 brand, with only 5 models, and Xiaomi Box 4S has the highest single-machine contribution.

Tmall's magic box market share is 12.8%. Under the promotion, the price segment structure of the product has moved down obviously. The internal share of less than 200yuan has risen from 9% last month to 43% this month, but it has still failed to drive sales, and the brand share has dropped 1.4% from the previous month.

When shell sales accounted for 9.6%, sales rose 103% compared with the same period last year; when shell mainly focuses on the mid-and high-end market, it is the highest and only brand with an average price of more than 500 yuan among TOP10 brands.

Affected by the long-term and repeated epidemic situation, the consumption desire of most consumers is more conservative, and the choice of smart boxes is also more inclined to be matched at a low price, so small and medium-sized brands are favored. Han Xiong Zhijia, who ranked sixth, and Sinais, who ranked 10th, have become new brands this year. In addition, Semini, Meifik and Mei Box also entered TOP10 by virtue of low prices, and their market share showed varying degrees of month-on-month growth.

Online market sales of smart boxes in China in October 2022, TOP brand, unit:%

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