Shulou(Shulou.com)11/24 Report--

CTOnews.com December 1 news, yesterday Sogou Alliance issued a "Sogou Alliance Network Alliance products suspension notice", announced Sogou Alliance Network League products will be officially suspended from December 31, 2022, and shut down the website in early February 2023.

Data show that the Internet Alliance, also known as the Internet Advertising Alliance. Through the joint network media resources (whom), to help advertisers (who) to achieve advertising. In 1996, Amazon gathered a large number of alliance members as an advertiser, who made money by broadcasting Amazon's advertising ideas. At the same time, Amazon also sells ads on its official website and affiliated sites, which is the embryonic form of the online advertising alliance. On the other hand, the China Internet League started later and developed rapidly. Since the birth of NetEase short message Alliance in 2002, the number of different types of Internet alliances has increased year by year.

CTOnews.com learned that China Internet Alliance can be divided into the following three categories according to the nature of the network alliance platform and the form of advertising. The first category is the search bidding alliance, represented by Baidu Alliance, Google, Sogou Network Alliance and so on. The second category is the e-commerce network advertising alliance, and the third category is the comprehensive network advertising alliance.

With the end of the PC era, independent websites are gradually decreasing, and the Internet Alliance, once one of the important ways to realize cash in PC stations, is also gradually withdrawing from the historical stage.

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